Cadbury white Creme Egg hunt branded ‘annoying’ and ‘stupid’ by shoppers due to unwrapped chocolate
Nearly 800 white chocolate treats are hidden in normal Creme Egg wrappers and people have to search for them in shops
SUPERMARKET staff and shoppers have been accused of unwrapping Creme Eggs and putting them back on the shelf as people hunt for a white version worth up to £10,000.
In a repeat of last year's scramble to find a white Creme Egg hidden amongst milk chocolate ones, customers have been complaining on social media that the treats have had their foil peeled back.
Nearly 800 white chocolate treats have been hidden in normal Creme Egg wrappers in supermarkets including Tesco and Asda - and this year, the cash rewards for finding them are even bigger.
There are eight £10,000 prizes up for grabs if you find one in a shop, as well as several £1,000 rewards.
Cadbury is encouraging shoppers to buy its fondant-filled chocolates to see if they will find a white one.
But customers are instead peeling back the foil to check without buying them and then just putting them back on the shelf, according to disgruntled chocolate fans.
They've called the hunt "stupid" and "annoying" for anyone who wants to enjoy an unmolested Easter treat.
It's a shame because there's actually a clever way to check if you have a white chocolate version without unwrapping it.
Usually, the ingredients list on a normal Creme Eggs says it's made with "milk chocolate".
It means you will be able to tell if you have a white one by looking for a wrapper that says "white chocolate" instead.
But unfortunately this hasn't stopped people from unwrapping the treats in shops to try and find one.
Where can you find a white Creme Egg worth up to £10k?
DOZENS of shops will be selling the hidden eggs. Numbers are limited but nearly 800 are up for grabs.
Asda - One egg worth £10,000, four worth £1,000, 11 worth £100 and 95 worth £50. Seven will be released somewhere in mainland UK each week.
Co-op - One egg worth £10,000, four worth £1,000, 11 worth £100 and 95 worth £50. Seven will be released somewhere in mainland UK each week.
Independent retailers - One egg worth £10,000, one worth £1,000, five worth £100 and 104 worth £50. Seven will be released somewhere in mainland UK each week.
M&S - One egg worth £10,000, one worth £1,000, one worth £100 and 108 worth £50. Seven will be released somewhere in mainland UK each week.
Morrisons - One egg worth £10,000, four worth £1,000, 11 worth £100 and 95 worth £50. Seven will be released somewhere in mainland UK each week.
One Stop shops - One egg worth £10,000 and five worth £100. Six will be released somewhere in mainland UK each week.
Online after finding an egg in an advert - One prize worth £10,000. Thirty-thousand vouchers for milk chocolate Creme Eggs, and 1,000 white chocolate Creme Egg prizes.
Sainsbury's - One egg worth £10,000, four worth £1,000, 11 worth £100 and 95 worth £50. Seven will be released somewhere in mainland UK each week.
Tesco - One egg worth £10,000, four worth £1,000, 11 worth £100 and 95 worth £50. Seven will be released somewhere in mainland UK each week.
Patrick O'Gallagher wrote on Twitter: "I love creme eggs they are my favourite chocolate, but every year you run the stupid white egg promotion, which subsequently makes it impossible to find a loose one that hasn’t been unwrapped already by a shopkeeper!!"
Another, Jonathan Morris, said: "Half the shop will have had their fingers all over them for a totally stupid competition.
"The plus side is my waistline thanks @CadburyUK since I've stopped indulging."
In response to a disgruntled Creme Egg fan on Twitter, Cadbury said: "We’re in constant communication with our retail partners to ensure all our eggs are looked after and always in the best condition possible."
Cadbury has declined to comment on this story.
If you find an egg then you must keep the wrapper to claim your prize. See the full terms and conditions on .
Cadbury is also hiding pictures of Creme Eggs in adverts for other brands. If you take a picture of one and send it in, you could bag a cash prize of up to £10,000 too.
Meanwhile Iceland is currently selling Terry's Chocolate Orange treats for just 50p.
And the cost of Freddo chocolate bars has hopped back to 10p at Tesco as the nation demands the 1994 price is restored – but it’s only for a week.
McDonald’s is giving away FREE cheeseburgers this week. All you need to do to claim your free meal is download the McDonald's app.
We pay for your stories! Do you have a story for The Sun Online Money team? Email us at [email protected] or call 0207 78 24516. Don't forget to join the for the latest bargains and money-saving advice.