We go back in time to see how our favourite chocolate wrappers have changed over the years
If think your favourite choc bar has always looked the same, think again and take a look at these faves in from back in the day
IF YOU think your favourite choc bar has always looked the same, think again.
Prompted by news of the Marathon bar returning to the UK almost 30 years after being renamed Snickers, we wondered how our other favourite treats have evolved.
The name change will last for 12 weeks until the start of December when it goes back to Snickers.
But what about other much-missed chocolate bars?
From Cadbury’s Fudge to the “crumbliest, flakiest chocolate” Flake, makers love tinkering with their products.
Giulia Crouch compares choccy wrappers from way back to how they look today.
SMARTIES
A tube from the 1950s, left, and modern equivalent, above. Called Chocolate Beans when first made by Rowntree’s of York in 1882, they were renamed “Smarties” in 1937 after trading standards said the words “chocolate beans” were misleading.
MILKY BAR
Launched in 1936, Milkybar is the number one white chocolate brand in the UK. It is best known for its advertising using the Milkybar Kid introduced in 1961, pictured above next to the modern bar. Ten youngsters have taken on the role of the blond, floppy haired cowboy, the first being Terry Brooks, who is now 67 and living in Spain.
BOUNTY
A coconut filling encased in milk choc, the Bounty was introduced in 1951. The wrapper has changed from purple to blue, and a dark chocolate version is also available. In Australia there is also a cherry variation. In 2003 Mars, which makes the bar, trademarked the Bounty’s shape in the EU.
LION BAR
Created by an experimental confectioner named Alan Norman in the 1970s, the Lion Bar was known as the Big Cat in some areas until the 1990s. Pictured above is bar from 1984 and how it looks now. Several special editions have been launched, including the White Lion and Peanut Butter Lion.
YORKIE
Aimed at men on its launch in 1976 because of its chunky size, Yorkie bars dropped the “It’s not for girls!” slogan in 2011 and replaced it with “Man fuel for man stuff”. Its original wrapper, left, has morphed into blue, red and yellow, above. In 2006 a special edition for girls was sold wrapped in pink packaging. It is named after York, where it was made until 1994.
FUDGE
This bar by Cadbury’s was launched in 1948 and in the 1970s was advertised using the slogan “A finger of fudge is just enough to give your kids a treat”. The wrapper has evolved over the years, above.
CRUNCHIE
This honeycomb bar was introduced by Fry’s in 1929 and advertised with the slogan “Crunchie makes exciting biting” until the 1980s, when it was changed to “Get that Friday feeling”. The left picture is from the 1960s, with the modern, Cadbury’s version it. The 1990s saw special editions including lemonade, Tango Orange and champagne flavour.
CARAMAC
Introduced in the UK in 1959, this takes it name from a mash-up of “caramel” and “Mackintosh” – which made it. The name was the result of a competition won by a woman called Barbara Herne. The left wrapper is from the 1960s, the other modern.
MARATHON
Now called Snickers, the Marathon was created in 1930. It has always been called a Snickers in America and in 1990 Mars, which makes the peanutty snack, decided to change its name in the UK to match with the US brand. The left wrapper is from 1970s, the other is modern.