FESTIVE GRUB
Iceland is to start selling MARMITE sprouts for Christmas – but do you love em or hate em?
ICELAND is launching Marmite-flavour Brussels sprouts - and you will either love em or hate em.
As if Brussels sprouts weren't divisive enough, the frozen food supermarket will sell a version seasoned with the UK's favourite yeast extract spread from November 19 in time for Christmas.
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The sprouts - which will be covered in a Marmite-flavoured butter - come frozen and cost £1.50 per 400g pack.
At £4.50 per kilogram, that's much more expensive than Iceland's £1 Frozen For Freshness Button Sprouts 900g bag, which cost just £1.11 per kilogram.
But Marmite lovers may not care as they could be the perfect festive side dish for those who love the savoury taste of the spread.
The sprouts will only be available in Iceland so you will have to head to the frozen food chain if you want to try them.
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But you could try making your own by buying a bag of sprouts, some butter and a jar of Marmite and slathering your sprouts in a homemade yeast extract-flavoured butter.
It could even work out cheaper, especially if you already have some butter in the fridge and a jar of Marmite in the cupboard as many supermarkets sell a bag of sprouts for under £1.
Iceland and Marmite teamed up to launch the controversial sprouts after a Marmite survey of 2,000 adults found that more than a third haven't eaten sprouts in the last three years.
Marmite's famous advertising slogan is "Love It Or Hate It" so it makes sense that the brand is pushing people's tastebuds to the limit by helping to create Marmite-flavoured sprouts.
Which supermarket does the cheapest sprouts?
WE'VE put together a guide to the cheapest sprouts you can buy from each supermarket:
Aldi - Not known, we will update this story when we hear back
- Grower's Selection Trimmed Brussels Sprouts (250g), 85p
- Frozen For Freshness Button Sprouts (900g), £1
Lidl - Not known, we will update this story when we hear back
- Brussels Sprouts (500g), £1
- Brussels Sprouts (500g), £1
- Redmere Farms Unpeeled Sprouts (500g), 95p
- Brussels Sprouts (500g), £1
Iceland's head chef Neil Nugent said the two flavours work surprisingly well together - but we're not sure that's enough to convince dedicated sprout or Marmite haters.
Camilla Williamson, Marmite brand manager, said: "Much like Marmite, the humble Brussels Sprout is either loved or hated.
"So, by bringing these two together we hope that two wrongs will make a right and the nation will get behind this festive pairing over Christmas.”
Iceland has more than 900 stores across the country - .
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Meanwhile Marmite was invented in 1902 in Burton upon Trent where it is still made today.
It churns out 50million jars of the vitamin B rich spread every year.
It may be Christmas time but you won't see Iceland's Christmas advert on TV this year as it was ruled too political because it's about the palm oil industry destroying rain forests.
There's plenty of festive goodies in stores and online though, including a gin advent calendar.
The supermarket is taking part in Black Friday this year, with deals set to go online on November 23.
You can find out all about the supermarket's offers and what you can expect from the sale in our guide.
Walkers is launching BRUSSELS SPROUTS flavoured crisps as part of new festive range
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