Kellogg’s has changed the Coco Pops recipe – and fans of the cereal are not happy
The new boxes of cereal are being rolled out this week and contain 40 per cent less sugar and 10 per cent less salt
COCO Pops have become the latest victim on the war against sugar - and fans are not happy about it.
Cereal giant Kellogg's has reduced the amount of sugar and salt in the Coco Pops recipe in a bid to tackle unhealthy diets.
They've cut the amount of sugar in the chocolatey breakfast by 40 per cent, meaning that 100g of cereal will contain 17g of sugar rather than 30g.
The amount of salt in each packet has been reduced by 10 per cent too.
Kellogg's say that they new recipe doesn't contain any additional sweeteners and that the taste comes from a "more premium" cocoa powder.
They claim that 85 per cent of the children who took part in a taste trial said that they loved it as much as the other ones.
But some fans who've already spotted the new boxes on supermarket shelves are fuming.
One customer who has tried the new recipe wrote: "Why [do] my Coco Pops taste like s***? This isn't how they normally taste. What a bad start to an otherwise good day."
Another wrote: "Coco Pops have changed the recipe & are revolting. Come on @KelloggCompany what are you thinking? Lost me, & I ate them every day."
Many customers are threatening to find a new breakfast, with one furious tweeter writing: "Not sure I'll ever forgive Kellogg's for changing the Coco Pops recipe."
Last year, Kellogg's reduced the amount of sugar by 14 per cent and now the latest reduction means that Coco Pops now contain half the amount of sugar than they did two years ago.
A spokesperson for Kellogg's told The Sun: "As with any recipe change some people may notice a small difference but we are confident the new recipe Kellogg’s Coco Pops tastes just as good.
"Coco Pops shoppers told us they wanted the same great taste but with less sugar so that’s what we’ve worked hard over the last three and a half years to achieve.
"We have improved the recipe by using a more premium cocoa powder as well as simply changing the sugar source."
Of course, it's probably not just our health that Kellogg's have in mind, as many brands have decided to shake up recipes in a bid to avoid the sugar tax introduced earlier this year.
Fans slammed Ribena for changing it's recipe and claims that it now tastes like "drain cleaner".
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The brand followed the likes of Irn-Bru and Robinsons Fruit Shoot who also swapped some of their sugar content for sweetener ahead of new tax rules.
Irn-Bru bosses have confirmed production of full-sugar version of the drink has now ended.
Nestle has launched the new Milkybar Wowsomes and claims they taste just as good as the original snacks but contain 30 per cent less sugar.
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