Iceland is selling a beer made from leftover bread
The frozen food retailer hopes to make use of three tonnes of unsold bread with its Bread Board beer over the next year
ICELAND is selling a beer made from leftover bread in a bid to cut food waste and ocean pollution.
The so-called Bread Board costs just £1.80 per bottle or three for £5 and it's already available in stores nationwide.
Welsh brewery Tiny Rebel has been developing the new drink for six months using surplus bread from local Iceland stores and the supermarket's Welsh bread supplier.
The frozen food retailer hopes to make use of three tonnes of its unsold bread with the new drink over the next year.
Bread Board is described as a refreshing pale ale with tropical fruit and citrus aromas and a hopped bite.
To make the beer, brewers replace some of the malt in the brew with bread, extracting starches and breaking them down into fermentable sugars, so the bread is more than just a flavouring.
Brad Cummings co-founder and director at Tiny Rebel, said: "We're really passionate about reducing waste and we're chuffed to be helping Iceland repurpose this bread to make beer.
"It's a really drinkable beer that shows the value and the massive potential from using alternative ingredients.”
Iceland said it would donate 10p from each bottle to the environmental charity Surfers Against Sewage.
Boss Richard Walker has been outspoken about the company's pledge to stop using plastic by 2023.
He said: "It’s actually easier for Iceland to take action than it is for most companies because we are a privately owned, family business.
More about the environment
"Plastic-free aisles in supermarkets aren’t a bad idea, but they’re not enough."
It was the first major supermarket to commit to eliminating plastic packaging for all own brand products within five years and the announcement came days after PM Theresa May pledged to eliminate synthetic packaging altogether.
About 6.3billion tonnes of plastic waste had been generated globally by 2015, with almost 80 per cent of it going to landfills or the natural environment.
Of course, Iceland is not the only supermarket to fight plastic and food waste.
DHAL-BREAKER We put Iceland’s new ‘plastic free’ fakeaway range to the test (and they cost just £1.50 per dish)
Tesco, Sainsbury’s, Morrisons, Aldi, Lidl and Waitrose are among 42 businesses supporting the UK Plastics Pack, which includes an aspiration that by 2025 all plastic packaging can be reused, recycled or composted.
They are behind more than 80 per cent of plastic packaging in supermarkets. Fifteen other bodies, including the British Retail Consortium and Food and Drink Federation, have also signed.
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