Shopper shares snap of yellow sticker food shop haul which cost just £3.21 – here’s how you can do it too
BAGGING a bargain at the supermarket is always the sign of a successful shopping trip - but this one savvy took it one step further.
Emma Darby, 34, from Bridgwater, managed to scoop 27 items from Morrisons for just £3.21 simply by yellow sticker shopping.
She shared a snap of her food haul on the Facebook group where other shoppers were just as impressed.
Emma managed to get three gammon joints which originally cost £4 for around 20p each.
She also bagged herself three discounted The Best lemon possets and six chicken breasts.
Although Emma didn't say exactly how much the should would have cost her, we've worked out that she should have paid around £62.27 for the haul.
When does your supermarket start reducing prices?
YELLOW sticker discounts allow shoppers to nab a bargain, often stocking up on more expensive items like meat and fish.
has put together a list of reduction times per store, although it does vary depending on the location of the supermarket. As a rough guide, the first yellow stickers tend to appear mid-morning, and silly-price reductions begin early evening, when stores cut prices by 75 per cent and more.
Here's where it thinks you can spot a bargain, store-by-store:
- Asda - Reductions start around 7pm and most have gone by 9pm.
- Co-op - Varies by store. Expect 50 per cent discount around 5pm, then 75 per cent by 8pm.
- M&S Food - Final reductions at 6.30pm in stores that close at 7pm and 8pm at stores that close at 9pm. Some items marked down due to sell-by date after lunchtime rush.
- Morrisons - Reductions start late morning or lunchtime.
- Sainsbury's - Some stores start at 1.30pm, others don't start until 7pm. Dependent on store location and opening times.
- Tesco - No hard and fast rule. Some big stores start reductions at 8am, others don't start until early evening.
- Aldi - Doesn't reduce prices during course of the day.
- Lidl - Not enough info to say
- Waitrose - Dependent on store but usually just before closing time, according to shoppers.
That means she saved a whopping £59.06 just by keeping an eye for the reduced items.
Emma told The Sun: "The haul I got this time was just luck really because I was there at the right time.
"I can easily make a week's worth of meals from the meat for my family.
"I'm going to make a chicken and gammon piece, chicken curry, chicken with veg and the maybe dice the gammon to add it to spaghetti carbonara.
"Getting a good lot like this means I can spend my money on fuel and get my kids out in this lovely weather."
Supermarkets often reduce items when they're close to their sell by date in order to help shift the stock before it goes off.
There's nothing actually wrong with the food, its just has a shorted shelf life than some of the products at full price.
And while some of the reduced fruit and veg might need to be eaten on the same day that you bought it, other products like meat can be frozen and defrosted at a later date.
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If you time it well you can get up to 75 per cent off of big brands - you just have to know when's a good time to get it.
Usually, the biggest discounts are slapped on food just before closing time so it's best to wait until the end of the day and keep an eye out for food with two or three sticker piled on top of each other because that is where you will get the best value for money.
Emma added: "It's always best to go shopping later in the day because that seems to be when the best discounts are there.
"Snapping up the bargains means that me and my kids get to try different things that we wouldn't normally buy."
Another bargain hunter has revealed how she’s got £60 worth of food for just £2.55 just by using yellow sticker discounts.
Tom Church, from LatestDeals.co.uk, claims he saved £3,400 by only buying yellow sticker food for the entire year.
He dedicated a year to eating food items which reduced to rock bottom prices by the stores at the end of the day and is now encouraging others to make the same savings.
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