Asda is selling BATMAN shaped burgers – but shoppers spot there might be a problem
A superhero DC Comics burger range is now available online and in Asda stores for £2.50 for a pack of four
ASDA is selling Batman-shaped burgers that are likely to be popular with young and old shoppers alike - but some customers have already spotted a problem.
The new "food for superheroes"; are available online and in stores, costing £2.50 for a pack of four.
The gluten-free burgers were originally spotted by savvy customers from the Facebook group which was founded by money expert Holly Smith.
Most were excited by the new product but some were quick to point out that the burgers were a lot larger than you'd expect.
This means they wouldn't fit into regular burger buns.
One shopper said: "They need batman shaped bread though!? Do you have them?"
Another one added: "We had them they tasted lovely but I would recommend hotdog buns with them as they long."
A third one said: "I expected them to be tiny but each one is the length of the box."
If you're not a Batman fan, the burgers are also available in Wonder Woman and in Superman form - although it looks like the superhero's logo melts away once the burger is cooked.
It's worth noting that the DC Comic themed snacks cost the same as Asda's burgers from the Extra Special Range.
So, if you're looking to cut your food bill, it would be better to get the supermarket's regular quarter pounder beef burgers, which cost £2 for a pack of four.
One cooked superhero burger has almost 200 calories and 13.8g of fat - so indulge with caution.
It's a slightly better option than Asda's quarter pounder beef burger which has 234 calories and 16g of fat.
Asda is not the only supermarket to take children’s fascination with shapes into account.
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In October, Lidl expanded its fun-size veggie range with the animal shaped Rad-fishes and Celery Storks.
The supermarket hopes the products will capture the imagination of young customers and encourage them to eat more greens.
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The latest addition joined Lidl's mini broccoli trees, cauliflower clouds, sweet potato piggies as well as the popular romanesaurus rex and unicorn carrots, which launched earlier this year.
Meanwhile, Tesco launched sculpted fresh fruit and vegetables in the shape of stars and faces in a bid to tempt kids into eating their veggies.
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