Tesco is scrapping thousands of household name brands from its shelves in bid to compete with Lidl and Aldi
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TESCO is stripping its shelves of a number of household brands in a dramatic bid to streamline its product range and lower prices.
Dubbed Project Reset, the shake-up is an attempt by Britain’s biggest supermarket to eclipse its low-cost rivals Lidl and Aldi.
The retail giant, which has over 3,400 UK stores, began trimming its products back in 2015 and will continue to slash its number of suppliers.
In recent weeks it has ditched Ornua’s Kerrygold Spreadable butter, Danepak bacon and Higgidy pies.
West Sussex-based firm Higgidy lost all nine of its listings at Tesco last month.
Britian’s biggest supermarket is hoping to offer customers better value by giving them less choice, reports .
It’s a model which has worked for German-owned companies Lidl and Aldi – the latter of which was recently named grocer of the year.
Tesco is continuing with Project Reset which will see it investing in its own product ranges, streamlining its suppliers and improving efficiency.
The project will see it re-launch 10,000 of its own brand products while aiming to build up “mutually beneficial” partnerships with key firms.
Earlier this month, it emerged that the Tesco Direct clearance sale has already started ahead of its closure in July.
The clearance offers are some of the best deals around on indoor and outdoor furniture, toys and sports gear.
Latest Tesco News
Tesco Direct was built to rival Amazon by selling products from independent retailers online, but will be closed for good from July 9.
Bosses pulled the plug on the online business because "despite best efforts" it isn't making any money.
The soon to be closed shop has a clearance sale on now which covers everything from suitcases to scooters.
There are over 1,000 items on sale and many are half price or better.
You can find the Tesco Direct clearance sale .
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