Forget yogurt, Muller is now making BUTTER
Famed yogurt makers make way into savoury lane with spreadable butter
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IT might seem weird but yogurt giant Muller is now making BUTTER!
Yes, the company famous for making our favourite fruit corner is tipping its toes into the spreadable butter market.
Müller spreadable is made with 73 per cent real churned butter and costs £3 for a 2744 calorie 400g tub, and £2 for 250g - which is 1715 calories.
Dan Howell, from Müller said: ''It’s a really exciting moment for us. We recognise that there has been a lack of new product development in this part of the dairy aisle.
''And we’re confident that by focusing on taste and leveraging the brand power of Müller, we can unlock new category growth benefiting consumers and customers alike.”
In June a major multimedia campaign - including a new TV advert starring Nicole Scherzinger - will go live to promote the product.
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Over the last year the price of butter has almost DOUBLED as Brexit and dairy inflation takes its toll.
The cost of the kitchen staple has rocketed by as much as 42 per cent at an average of £1.47.
Cost of dairy spreads is said to have been caused by supply shortages.
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