Tesco stopped selling it’s everyday value bread as the budget range gets a shake up

TESCO has stopped selling loaves of everyday value bread and has started replacing it with a new brand.

The value bread which cost 45p has been replaced by loaves of H.W. Nevill's bread for the same price.

Tesco's budget everyday value range includes cupboard staples like beans, bread and eggs, and promises cheap and cheerful prices.

In 2016, Tesco replaced its budget range with seven made-up brands including Redmere Farms for vegetables and Woodside - and it looks like they're doing the same thing with their bread.

Critics say it is a ruse, similar to that used by rivals, to make food look locally produced.

And over the past week, savyy shoppers have noticed the value bread slip away from shelves and be replaced by the new loaf.

A Tesco spokesperson said: "We’re always looking at how we can offer our customers great quality products at great value prices.

"As part of this, a number of our Tesco products, including sliced bread, will be getting a new look and feel to complement their fantastic quality.

"We’ve also added to our range of brands with the introduction of H.W Nevill’s bread."

Tesco found itself in hot water as it is set to be sued over its “fake farm” names by a farmer from the real-life version of one of its brands.

The owner of Woodside Farm claims to sell better quality pork than the supermarket giant, which has used the same name since 2016.

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