ROLLBACK RETURNS

Asda is slashing the price of thousands of items by up to 50 per cent – cutting the weekly shop by £14

The supermarket has cut thousands of prices as it competes for customers

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ASDA has started a fresh supermarket price war by slashing prices of thousands of items by up to 50 per cent.

The supermarket claims that it will help families cut their weekly shop by almost £14.

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Asda, which has over 600 stores across the UK, has cut thousands of pricesCredit: Getty

It is cutting prizes in almost every aisle, including discounts on big name and supermarket own brand products.

Price cuts include pushing down the cost of Oreo cookies to 50p from £1.08.

Flora spread (500g) is down to £1 from £1.70 and Tropicana Orange juice (1.6 litres) down from £3 to £2.50.

Customers are reminded to double-check prices before hitting the supermarket as some of Asda's discounts aren't as good as they seem.

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Before heading to the supermarket or ordering their groceries online, shoppers can compare prices using comparison website MySupermarket.com.

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Asda, which has 645 stores across the UK, rollback on prices comes after budget chains such as Lidl and Aldi has snapped up customers over the last few years.

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The German discounters share the title of Britain's fastest growing supermarket in the three months to the end of December, according to figures published by Kantar Worldpanel this morning.

Both retailers managed to grow their sales by an impressive 16.8 per cent.

Here's how to cut the cost of your grocery shop

WE spoke to Hannah Maundrell, editor of Money.co.uk, about how you can cut the cost of your shopping bills:

  • Write yourself a list - Only buy items that you need. If it isn't on your list, don't put it in the trolley
  • Create a budget - Work out a weekly budget for your food shopping
  • Never shop hungry - you are far more likely to buy  more food if your tummy is rumbling
  • Don't buy pre-chopped veggies or fruit - The extra they'll charge for chopping can be eye watering
  • Use social media - follow your favourite retailers to find out about the latest deals
  • Be disloyal - You may want to go to different stores to find the best bargains
  • Check the small print -  It’s always worth checking the price per kg/lb/litre when comparing offers so you’re making a like for like decision as a bigger box won’t necessarily mean you get more
  • Use your loyalty cards - Don’t be afraid to sign up to them all. They all work slightly differently - work out what bonus suits you better and remember to trade in your points for additional rewards


Find Asda discount and offer codes with The Sun Vouchers



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