XMAS RUSH

Shoppers set to spend £1.6BILLION before Christmas – here’s our guide to picking up a bargain

CHRISTMAS shoppers taking advantage of last-minute discounts are preparing themselves for a frantic weekend of spending.

Brits are expected to spend an estimated £1.6 billion on "Super Saturday" or the last Saturday before Christmas, according to research by VoucherCodes and the Centre for Retail Research (CRR).

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Shoppers are expected to spend £1.6 billion on last-minute festive purchases. Here's our guide to the best discounts

December 23 will mark the first time in 11 years that the last full shopping day before Christmas has landed on a Saturday, and coincides with many workers receiving their pay checks the day before.

Worldpay expects supermarkets to be the biggest beneficiaries, raking in £631 million, while department stores are set to take as much as £113 million and clothing and footwear stores up to £90 million.

In fact, supermarkets are so busy that Morrisons has already completely run out of delivery slots, while Sainsbury's, Tesco, Asda and Waitrose only have "limited availability".

Some branches have even stopped taking "click and collect" orders as they struggle to meet demand from shoppers.

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 suggests downloading the app . She says: “It’s easy to use and you can tick things off as you buy.”
  • Stick to your budget: Experts at Which? say: “By writing down how much you plan to spend on presents it becomes much easier to resist impulse spending on unnecessary extras.”
  • Reserve ahead: If there’s something specific that you’re after, Polly advises calling the store to reserve items before you go out there as it will save a lot of time browsing (if the collection queues aren’t too long!)
  • Wrap it up: take advantage of any shops that offer a gift wrapping service to save you a job later on.
  • Stay hydrated: Amanda says: “Even mild hydration leaves you feeling tired, stressed and likely to lose your rag when battling your way through fellow Christmas shoppers and waiting at the till. Keep some water in a bottle with you while shopping and sip regularly, even if it means having to hunt for the loo more often than usual.”
  • Retailers will be slashing prices on everything, from clothes to electronics, homeware to handbags, with discounts of up to 80 per cent at Debenhams and House of Fraser.

    And retailers are pinning their hopes on a last minute rush in what has been a difficult time for the high street.

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    As troubled firm Toys R US  staved-off the threat of administration after reaching a last-minute deal, consultancy firm Begbies Traynor predicts a marked rise in insolvencies in the new year.

    Research by the firm shows 43,677 UK retailers are showing signs of “significant” financial distress as consumer spending slows.


    FESTIVE FRENZY When do the Boxing Day 2017 sales start and which retailers are offering the best deals?


    Boxing Day sales will also last into the new year, with further price cuts expected in January as shops rid themselves of old and Christmas stock ready for new seasonal lines.

    The Sun Online has already done a list of participating retailers and the discounts customers can expect in January.

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