Starbucks has released a second red Christmas cup – and the reason is heartwarming
Starbucks is celebrating the work of 210 local charities, all nominated by customers and employees around the UK as part of its Cheer for Good initiative
STARBUCKS is launching a second Christmas cup this year and it's for a good reason.
The coffee company will unveil a new holiday cup tomorrow (Wednesday November 29) to commemorate its charity work.
Nothing used marks the countdown to Christmas quite like Starbucks' iconic red cups, whose design generated much excitement every year.
But Starbucks caused controversy in the past few years for changing their bright colour, with customers arguing they no longer look festive.
So they'll be happy to know the new limited-time holiday cup is red all over with a white heart framed by two hands coming together.
Customers will be invited to write the name of a loved one in the heart.
The illustration is a spin-off from the first holiday cup unveiled on 1 Novembe
As part of the Cheer for Good initiative, Starbucks will grant £150,000 to 210 local charities that sit at the heart of the communities that the company serves.
"The charities taking part in Cheer for Good this Christmas are close to our hearts and the whole company is about to get its cheer on and raise some serious noise for these great causes,” Mr Redfern added.
To support your favourite charity all you'll need to do is to "cheer" on Twitter using the hashtag #CheerforGood with the charity’s handle, from 29 November until midnight on 20 December 2017.
All charities will receive a £500 grant from Starbucks and the 30 charities whose supporters cheer the loudest (the ones that are the most tweeted about) will get a £2,000 grant.
Participating organisations include Lupus UK, B-EAT, Macmillan, We Love MCR, Action for Children, Alzheimer’s Society as well as many more local charities.
Simon Redfern, from Starbucks said that this Christmas the company wants to help raise the profile of some of the UK’s small charities who do vital work in their local neighbourhoods.
More about Christmas 2017
Last year , and were among charities that received a grant from Starbucks.
Red Cup Cheer is now in its third year and is run in partnership with social platform .
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Nick Davies, founder of Neighbourly said: “It’s fantastic to partner with Starbucks for Cheer for Good, and help them connect with great causes delivering critical services to local communities across the country.
"We’re proud to be a part of such a meaningful campaign that gives charities the chance to raise awareness and funds at a crucial time of year.”
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