John Lewis Christmas advert 2017 – Viewers slam Moz the Monster and even Zoella is confused over the storyline
YouTube star Zoella admits the much-anticipated ad is 'not her favourite' and that it 'lacked emotion'
WHETHER you love it or hate it, the new John Lewis Christmas advert has caused quite the stir.
Some viewers have branded the 60 second £1million video boring and claim it doesn't live up to previous years.
Many people have blamed the advert for not being emotional enough, while others said previous campaigns and characters were better.
In the sceptics camp is YouTube star Zoella. The 27-year-old branded the advert confusing and admitted it isn't her favourite on a post on Twitter.
She said: "Just watched the John Lewis ad but have to say it wasn’t my favourite! I’m not sure I get the storyline?!"
"I feel like it lacked emotion which is one of the many reasons I love the ads they create!"
Thousands of Twitter users have posted their views with a number left disappointed by the ad.
One said: "Waited all year for the John Lewis Christmas ad and it's rubbish."
Another criticised the add for its lack of festive spirit. She said: "Well, I have to say I'm disappointed in the John Lewis Christmas ad this year! Doesn't feel Christmassy at all".
However others have declared Moz the Monster - the tale of a boy and his imaginary friend who lives under the bed - a complete triumph.
One Twitter user said: "Absolutely love the new John Lewis Xmas ad. Had me in tears #MozTheMonster."
Another added: "They always manage to capture the magic".
The John Lewis Christmas ad is widely considering the major advertising event of the year - and signals that the run up to the festive season has begun.
The promo is set to a cover of The Beatles classic Golden Slumber, performed by indie crooners Elbow.
It was directed by Oscar-winning Hollywood director Michel Gondry, best known for movies Eternal Sunshine of the Spotless Mind, The Science of Sleep and The Green Hornet.
He has also directed music videos for Bjork, Daft Punk, the White Stripes and the Rolling Stones.
The department store are splashing a total of £7million on the ad.
As well as £1million cost for making it, the money went on TV slots for the ad, which also has 30 second, one minute and 90 second versions, as well as an accompanying app and displays in shops.
Watch all of 2017's Xmas ads
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