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THE countdown has begun – it’s just two weeks until Black Friday and already excitement is building.

Retail experts predict four in ten of us will splash the cash on discount shopping day. But there’s no need to wait if you want big savings.

Black Friday is just two weeks away
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Black Friday is just two weeks awayCredit: PA:Press Association

Some stores have already begun slashing prices and with a few savvy ideas, it’s possible to bag great deals in the weeks before — and all year round.

To help, we have teamed up with Stuart McClure, co-founder of for his saving tips.

  1. Organise your inbox. Subscribing to email alerts is a well-known way to get the best deals direct from retailers. However, too many emails will hinder your chances of finding the best offers and the most relevant sales you want to see. Add folders to categorise what you want into topics such as home, fashion, electronics or specific items such as jeans, tops, trainers or voucher codes. Once your folders are ready, you can create rules. When emails come, they are sorted, making deal-spotting quick.
  2. Google-related search terms. If you type “Ted Baker sale” into Google, you will get results that match. However, it is only a small piece of the overall picture.
    Scroll down to the bottom of the page and you will see related search terms which can lead to more deals.
  3. Don’t just stick to the retailers you know. Try the Google Shopping tool. It shows retailers you may not know that stock the items you are after. SimilarWeb searches for sites related to the ones you use most.
  4. Set up Google Alerts. Google Alerts is a tool that lots of people don’t know about, but is a gold mine for deal hunters. Go to Google Alerts and type in the alert you want, for example, “Ted Baker Sale”. Enter your email address and click “create alert”. You will get an email every time Google finds the phrase newly listed.
  5. Friend connections. Set up a WhatsApp group chat with friends or family who share your interest in making great savings. Update each other on deals you see.
  6. Don’t wait for Black Friday. The biggest misconception in sales is that you only find the best ones during Black Friday or at Christmas. False. Research from Lovethe Sales.com shows that between 25 per cent and 35 per cent of all stock is discounted every day of the year. Combine this insider knowledge with the other tips and you will find what you are after more easily.
  7. Aggregators are worth the aggro. These are sites that search all the other sites, such as Trivago for hotels. They are convenient and take away all the hard work of looking in lots of different places for the best deals. Make sure you use them each time you shop.
When is a deal not a deal on Black Friday?

Cash in and carry off bag

 Save £69 on this turquoise bag from Debenhams
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Save £69 on this turquoise bag from Debenhams

SAVE BIG: Take a trip to the shops today and bag this bargain. Tripp Turquoise Glide Lite III holdall, was £85 now £16 at

SAVE: £69

Save £1.25 on these Pukka Pies All Steak Pie
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Save £1.25 on these Pukka Pies All Steak Pie

SAVE SMALL: Get your teeth into this bargain winter warmer. Pukka Pies All Steak Pie, 550g, was £3.25 now £2 at Asda.

SAVE: £1.25

A smart way to insure gadgets

NEW insurance platform allows you to insure your gadgets and other household items immediately – and direct from your smartphone.

You can also claim via your phone if you do not want to spend time calling an adviser.

Reader's top tip of the day

ALLANNA MURPHY, from Paisley, Renfrewshire, says: “With winter approaching, don’t buy pricey de-icer.

Instead, dilute white vinegar with water and spray it on to your vehicle’s windows five minutes before you need to use your car.”

  • Send your tips to [email protected] and you will get 28 codes worth £5 if your tip is used. Please include your name and town.

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Simply collect 28 codes and we'll give you £5 for FREECredit: Specimen

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