FACE SWAP
John Lewis has created a Facebook filter that turns you into Moz the Monster
The filter, which works both on Android and iOS, will be available From Friday evening at 5pm
JOHN Lewis has created a Facebook filter allowing shoppers to virtually transform themselves into the star of this year's Christmas campaign, Moz the Monster.
A friendship between a seven-year-old boy and his imaginary monster friend who snores and does noisy farts is the theme of this year’s advert.
3
And fans will now be able to have fun "mozifying" their face on Facebook messenger using the camera on their phones.
The filter, which works both on Android and iOS, will be available this evening after 5 pm.
Moz fans will be able to use it throughout the festive season.
It follows on from the success of last year's Snapchat filter, sponsored by the retailer, which allowed users to morph into Buster the dog.
3
3
In addition to the filter, Moz fans will be able to create their own monster making selfie at a Monster Maker station available in 10 different John Lewis shops.
The John Lewis Christmas ad is widely considered as the major advertising event of the year - and signals that the countdown to the festive season has begun.
It launched on the retailer’s social media channels today at 8am.
The first terrestrial TV airing will be this evening at around 9.30pm on Channel 4.
It is directed by Hollywood Oscar-winner Michel Gondry, 54, best known for Eternal Sunshine Of The Spotless Mind and The Green Hornet.
In the advert Joe and Moz become pals and spend their nights playing Scalextric and giving each other piggy backs.
But viewers see that Joe’s lack of sleep leaves him tired - as he falls asleep writing his Christmas pressie wish list and also dozing off while goalie in a football game.
New Snapchat John Lewis filter transforms you into Buster The Boxer dog
His dad and sister notice - and so does Moz when Joe falls asleep when they play Battleships into the early hours.
Joe gets a night light as a present from his parents - which is enough to make Moz disappear when Joe uses it on Christmas night.
The hidden message is that his parents know Joe has really created the imaginary friend Moz to help him deal with being scared by the dark.
FEELING FESTIVE? Which John Lewis advert is your favourite? We take a look through the back catalogue
But there is a twist - when Joe turns off the light and Moz reappears - suggesting that he will always be there for his friend if he needs him.
Craig Inglis, John Lewis’s customer director, said: "This year’s Christmas campaign brings to life the power of children’s imaginations and the joy of great friendships.
“Moz and Joe’s story is magical and heartwarming and I’m sure it will be loved by all of our customers, young and old.”
More Christmas adverts
We pay for your stories! Do you have a story for The Sun Online Money team? Email us at [email protected] or call 0207 78 24516
Topics