FEELING FESTIVE?
Which John Lewis advert is your favourite? We take a look through the back catalogue
CHRISTMAS is fast approaching and this means one thing for fans of the festive season - the John Lewis advert is almost here.
The cult promo is fast becoming as integral to Yuletide celebrations as Christmas trees and mince pies.
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For many Brits it also officially signals the start of the countdown to Christmas.
If previous years are anything to go by the John Lewis Christmas ad will be released this week - and teasers might have already been posted online.
Some Twitter users are convinced that the five-seconds-long trailers have something to do with the retail giant.
And fans are so excited the Twitter account , which started in October this year, has already gathered more than 5,300 followers.
The short video clips are of a cute creature - or more accurately just its eyes - looking for something in the dark with the hashtag #UnderTheBed.
All of them use a font which is similar to the style used by John Lewis in adverts and the hashtag #BounceBounce last year.
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John Lewis created its first Christmas television advert in 2007, but they really became iconic after 2011.
AD-VENTURE! When is the John Lewis Christmas advert out? Date, song and predictions for the festive campaign
So to celebrate the soon-to-launch ad, we've taken a look back at all the previous festive campaigns from the retailer.
Which one is your favourite?
2011: The Long Wait
Little boy has a surprising long wait in the 2011 John Lewis Christmas ad
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The campaign was an absolute game changer for John Lewis - and the agency Adam & Eve - as it was the first time the retailer used the advert to tell a whole story.
No one could forget the moody kid who was waiting restlessly for Christmas to come.
The child tried everything from magic to get the clock to move faster, to eating his food as quickly as possible so he could sleep as soon as possible.
The emotional ending involved a huge twist when he couldn't wait to give his parents a present instead of opening his own.
2012: The Journey
Hankies at the ready for the tearjerking 2012 John Lewis Christmas ad
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The 90-seconds clip aims to celebrate the "extra mile" we all go to find the perfect Christmas gift for the people we love.
It sees a snowman goes on a long magical journey across forests and fields.
The motive of his journey is not revealed until the end of the advert, when he returns on Christmas day with gifts of a scarf and gloves for his wife.
2013: The Bear and the Hare
Lily Allen sings 'Somewhere Only We Know' for The Bear and the Hare, the 2013 John Lewis Christmas ad
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The two-minute long ad told the simple but affecting tale of a bear who continually hibernates through Christmas.
Meanwhile, his furry rabbit friend desperately wants him to wake up in time for the festive day.
Until of course, the hare gave him the perfect Christmas present - an alarm clock.
Created by the Disney's animators behind Lion King with Lily Allen singing Keane’s 2004 hit Somewhere Only We Know - the spot landed a much-earned place in the hearts of British households.
2014: Monty the Penguin
Monty the Penguin is the star of the 2014 John Lewis Christmas advert
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The touching telly advert from John Lewis had us gripped with heartwarming scenes of a schoolboy playing outdoors with his pet penguin (actually a stuffed toy).
But the little penguin is looking for love and seems lonely in the run-up to Christmas.
After a trip to the park and a sneaky fish finger feast a snowy winter finally comes - and the little boy makes sure his friend is not going to spend Christmas alone.
On Christmas morning itself, the boy gives him the perfect present in a shape of a female penguin, the partner he’s always been after.
2015: #ManOntheMoon
'Man on the Moon' for the 2015 John Lewis Christmas advert, with Aurora singing 'Half the World Away' by Oasis
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In partnership with Age UK, the two-minute emotional clip shows a six-year-old called Lily trying to reach an old lonely man who lives on the moon.
She spies on him through the family scope. But nothing, from a bow and arrow to a paper aeroplane, can reach him.
Finally, when Christmas Day comes round, the old man gets a present of his own, a classic telescope delivered to him in a cloud of colourful helium balloons.
The old man cries (while we reach out for tissues) as he finally spots Lily through his new gift.
2016: Buster the Boxer
Buster the bouncing Boxer is star of John Lewis Christmas advert 2016
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Last John Lewis went for a more festive advert featuring a little girl called Bridget and five-year-old Biff as Buster her dog.
Her parents buy her a trampoline for Christmas and hide it in the garden to surprise her on Christmas Day.
But during the night - in a world seen only by Buster - a cast of wildlife animal spend the evening jumping on the trampoline.
On Christmay Day, when Bridget runs out to discover her gift Buster beats her to it and starts bouncing on her trampoline as she watches him wide-eyed.
Watch this year's Christmas adverts including Aldi's Kevin the Carrot and Paddington Bear from M&S
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