Popular items are cheaper BEFORE and AFTER Black Friday – how you can avoid getting ripped off
BLACK Friday is not always the best time of year to bag the best deals after it's been found some products sell for up to £150 less either side of the annual sales frenzy.
An expert has warned that shoppers are at risk of being "ripped off by shiny numbers" after finding that last year's Black Friday discounts weren't actually the cheapest offers of 2016.
Each UK household is expected spend on average £108 in the sales this month, according to stats by GoCompare, so you'll want to make sure you're getting the best price.
Deals website, looked into trendy items like NutriBullets, GoPros and HD TVs to find out if Black Friday deals really are as good for your wallet as they seem.
They checked the price history of the products throughout 2016 on and compared them to last year's Black Friday deals and the results might shock you.
They found that shoppers can actually bag better bargains OUTSIDE of Black Friday.
"Marketers will do everything in their power to get you to spend. That includes making deals look bigger than they really are."
The deals website has launched a Black Friday app aimed at helping shopper to see if they're really getting a good deal.
The deals listed are rated and reviewed by other deal hunters to give people a chance to think twice before parting with their cash.
ALL OVER THE SHOPS When is Black Friday 2017 in the UK and which websites and shops offer the best discounts and deals?
Black Friday is a US shopping extravaganza that has been brought over to the UK over the past few years.
Traditionally, prices plummet for 24 hours but some retailers like Amazon has announced that it will be stretching the sales over 10 days.
This year, the day of discounts falls on November 24, with the following Monday being labelled Cyber Monday.
In Britain, it's considered to be one of the biggest internet shopping days of the year, as retailers pack their websites with oodles of offers.
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