Lidl’s new spiced rum looks just like Kraken’s – but it’s almost £8 cheaper a bottle
Lidl's new Christmas spirits range also includes two Hortus Gin Liqueurs that look similar to upmarket versions from Edinburgh Gin
LIDL just launched a new spiced rum and it looks almost identical to an original version from Kraken but it's £8 cheaper.
The bargain supermarket's Liberté Aged Black Spiced Rum is already available in stores - and cost just £15.99 for a 70cl bottle.
This is almost £8 cheaper than a bottle of the same size from the upmarket brand Kraken, which is currently .
According to Lidl, its Caribbean spiced rum has deep notes of butterscotch and chocolate.
The original Kraken Rum is aged for 12 to 24 months and blended with 11 spices including cinnamon, ginger and cloves - so it is unlikely both rums taste exactly the same.
Still, if you're looking for a bargain it might be worth giving Lidl's drink a try.
The retailer's new Christmas spirits range will also include two bargain Hortus Gin liqueurs.
The Rhubarb and Ginger as well as the Scottish Raspberry gin liqueurs are hand crafted and traditionally distilled in copper stills.
They cost just £11.99 each for a 50 cl bottle and will hit the shelves tomorrow (November 1).
They're also £6 cheaper than similar gin liqueurs from Edinburgh Gin, which .
It is worth noting that the original bottles are bigger than the copycat versions from Lidl - so you'll pay a heftier price but you'll get more gin too.
BARGAIN BUBBLY The £7.99 Lidl sparking wine that tastes as good as top champagne but is SIX times cheaper
Lidl is famous for its copycat versions of luxury products.
Earlier this year, it launched a version of its award-winning gin for almost half the price of a bottle from London craft gin distiller Sipsmith.
Of course, whether you like Lidl's boozy products depend entirely on your taste but the retailer actually gained popularity for stocking up top wines at a budget price.
For example, a £7.99 bottle of sparkling wine from the retailer received the same award as nearly 40 top champagne costing over six times the price.
9 easy ways to cut your booze costs
WE spoke Steve Nowottny, news and features editor at MoneySavingExpert.com and Hannah Maundrell, editor in chief of money.co.uk about how you can spend less for great wine:
- Be aware of marketing tricks: Remember a supermarket’s job is to make us spend. So don’t be hoodwinked by stores’ marketing tricks, such as hiding bargain products on the bottom shelf and using sales-type signage for non-sale items.
- Drop one brand level as you shop: Premium to branded, branded to regular, regular to value. Doing this on everything you buy could save some an estimated 30 per cent off your bill.
- Don’t be a supermarket snob: Aldi and Lidl have decent wine at really good prices. Have some fun with this and do a blind taste test.
- Be wary of duty free: You might think you’re getting a bargain when you buy duty free but you may find cheaper elsewhere.
- Buy in bulk: Buying wine in cases will often give you the best value for your money. Look out for deals in supermarkets which give you 25 per cent off when buying 6 bottles.
- Download the wine app Vivino: You can take a photo of any wine label and it will compare prices for you.
- Sign up to an online wine club: Signing up to online wine clubs like Virgin wines will mean you earn rewards and get great deals – but beware of rip-offs too.
- Buy with friends: If you like a bargain but don’t want to splash out too much, consider splitting the cost with friends.
The budget supermarket now sells 10,000 bottles of the Crémant de Bourgogne a month on average.
Of course, if you're looking for good deals you can also check what rival Aldi has on offer.
A £10 Aldi wine was awarded a Gold prize by Decanter this summer– one of the world’s most respected drink competitions.
Earlier this year, Aldi’s Exquisite Collection Côtes De Provence 2016 rosé also won the silver medal at The International Wine Challenge.
More about Christmas 2017 gifts and shopping
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