Lidl expands fun size veg range to help kids eats their greens – with products starting at 39p
MAKING sure children get their five-a-day can prove a battle for many parents, but Lidl claims that its veggie range can make things easier.
The budget store is expanding its fun-size fruit and veg with the animal shaped Rad-fishes (mild radishes) and Celery Storks (celery sticks).
Costing 39p per 100g pack of fun-shaped radishes and 59p for a 180g pack of celery, they are already available in Lidl stores across the UK.
The supermarket hopes the product will capture the imagination of young customers and encourage them to eat more greens.
The latest addition will join Lidl's mini broccoli trees, cauliflower clouds, sweet potato piggies as well as the popular romanesaurus rex and unicorn carrots, which launched earlier this year.
A total of 12 new items have been introduced so far, with at least a further five in the pipeline.
It includes the so-called Avodillos (baby avocados) launching in the new year.
The latest offering forms part of Lidl’s wider commitment to making vegetables more accessible to shoppers across the UK.
As part of that commitment, the budget supermarket is pledging to run more discounts on greens, in a bid to making veggies more affordable for cash-strapped Brits.
This will mean promotions on at least six vegetable products per month.
Emma Byrne, head of fresh produce at Lidl said the supermarket is constantly trialling new products to make fruit and vegetables are both affordable and exciting.
She said: "Our Romanesaurus Rex and Unicorn Carrots have been customer favourites to date and we’re excited to see what families make of our latest additions.”
Lidl is not the only supermarket to take children's fascination with shapes into account.
VEGGIE CLEVER This ingenious tip will get your kids eating more vegetables… and it cuts down on your cooking time too
Last month, Tesco launched sculpted fresh fruit and vegetables in the shape of stars and faces in a bid to tempt kids into eating their veggies.
It comes as a new study found kids should be encouraged to play with their greens as a tactic to make them to eat their vegetables.
Touching, smelling and looking at their veg will help children to grow to like it, according to an Oxford professor.
Another study from Australia proved that getting kids to eat their veg couldn’t be simpler and that it all comes down to the way they're served.
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