Morrisons cuts THOUSANDS of prices and offers discounts to customers who buy British food
Customers will get discounts and rewards on over 1,400 homegrown products in support of British Food Fortnight
MORRISONS is to cut thousands of prices and offer extra rewards to customers who buy British food.
Starting from today and for the next two weeks the supermarket is offering discounts and extra loyalty points on over 1,400 homegrown products in support of British Food Fortnight.
For example, a leg of British lamb is now selling for £7 instead of £10.55 - a discount of more than 30 per cent on its previous price.
While British cod prices have been reduced from £13.97 per kilo to £12.
Shoppers using the Morrisons loyalty scheme can also earn extra points on products that are made in Britain like British Somerset Brie and Cornish Camembert.
Each of the items will have 100 loyalty card points attached to them which customers can pick up at the checkout.
This is a generous increase considering members of the grocer's "More" loyalty scheme usually earn just 5 points for every £1 they spend in stores and online.
Shoppers need to earn 5,000 points before they are awarded a £5 voucher.
You can also get the extra points if you buy sugar made from sugar beet grown in East Anglia or beansprouts grown in Worsley, near Manchester.
Other items included in the promotion are Greek Style Yoghurt produced in Cumbria rather than Crete and Focaccia baked by Morrisons.
Items included in the promotions will be marked with Union Jack flags, both in store on packaging and online.
Products that will you get you extra loyalty points
EXAMPLES of products that will get extra loyalty card points include:
- Morrisons Focaccia (made in-store)
- Morrisons British Somerset Brie
- Trevarrian cornish Camembert
- Silver Spoon Granulated Sugar
- Morrisons Beansprouts
- Morrisons Greek Style Yogurt
- Morrisons British apples – 5 pack
- Country Life British Salted Butter
- Morrisons Plain Naan Breads (made in British bakeries)
- Potato Scones 6 Pack
- M Welsh Salted Butter 250g
- Well fired scotch rolls
- Scotch beef mince steak 10 per cent fat 500g
- McIntosh Macaroni Cheese
The discounted items will also be sold together so they are more identifiable in the fruit & veg section and fishmonger.
Morrisons Group Customer Director Andy Atkinson said: "Customers tell us that they want more homegrown food and we are listening.
"We are already the biggest supermarket customer for British farmers and these extra rewards will give customers an extra reason to buy British, reduce food miles and support local foodmakers."
British Food Fortnight is held in the autumn - from September 23 to October 8 - and is a celebration of British food and drink.
For more information on events and who is participating you can check the .
CUTTING COSTS Looking to cut down on your grocery bills? Here’s how to get jaw-droppingly low priced food
Morrisons’ decision comes as part of its wider programme to sell more food that is both British and local.
The supermarket committed to sell British-only fresh meat this summer.
It came as new data recently revealed meat imports to the UK doubled over the last two decades, according to customer data.
In February, Morrisons found that only 52 per cent of the food eaten in Britain comes from local sources.
Its rival Co-op was the first supermarket to switch all of its fresh meat to British-only at the beginning of the year.
Morrisons deals for British Food Fortnight
EXAMPLES of British discounts include:
- British sardines (Was £3.07-per kilo now £2.47)
- Traditional Wensleydale (Was £8.00-a-kilo now £7.00)
- British Lamb leg (Was £10.55 now £7.00)
- British cod (Was £13.97 now £12.00)
- British Plaice( Was £5.12-a-kilo down to £3.00)
- British Hake (Was £10-a-kilo down to £8-a-kilo)
- Elizabeth Sponge £7 down to £4
- Hereford Hop cheese £10-a-kilo down to £8-a-kilo
- British pies 200g £1.67 down to £1
More about the latest food and drink deals
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