Waitrose reveals chocolate mince pies as shops gear up for Christmas food fight SIX months early
The ginger spiced mince pies are made with all butter chocolate pastry
WAITROSE has revealed it will be selling a CHOCOLATE mince pie this Christmas.
The posh supermarket has been responsible in previous years for a banana and bacon trifle, profiteroles stuffed with salmon and prawns and turkey with golden sparkly butter.
The chocolate pastry and traditional mincemeat hybrid is at the luxury end of the price scale at four for £2, and "release the aroma of chocolate and that distinctive festive smell of mincemeat".
The upmarket grocer is among the first to unveil its festive offering, and over the coming weeks all the major food retailers enter into the fierce battle to grab shoppers' attention with their increasingly unusual products.
Other products being sold in Waitrose this Christmas include a Heston Black Forest Panettone and Black Forest Venison rack.
Marks and Spencer, which has previously dreamed up chilli tortilla chips dipped in chocolate and a Brussels sprout smoothie as part of its Christmas food range, is expected to reveal its creations in September.
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Toy retailers have also begun to reveal their lists of predicted top selling gifts, while the Hobbycraft chain of stores has already launched its Christmas shop in 87 stores and online.
But enthusiasm for festive spending remains uncertain, with polls divided over the resilience of confidence after the general election and ahead of Brexit and inflation hitting its highest level for nearly four years in May at 2.9 per cent, tightening the squeeze on consumers already struggling due to low wage growth.
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