Lidl has a new version of its award-winning gin and it looks very similar to a fancy bottle that’s DOUBLE the price
Lidl just announced a new summer edition of its award-winning Hortus gin but it looks very familiar...
LIDL has just launched a new limited edition of its award-winning gin and its looks suspiciously similar to an upmarket version.
The budget supermarket's version costs almost half the price of one from London craft gin distiller Sipsmith.
Budget supermarkets are becoming known for their lower-price copycat versions of luxury products such as Aldi's clever imitation of Fortnum & Mason’s Christmas hampers last year and its more recent version of John Lewis’ homeware range.
Now it appears Lidl has taken inspiration from Sipsmith which started in 2009 and claims to have pioneered resurgence in gin brewing in London after it opened the first traditional copper-pot distillery in the UK capital for nearly 200 years.
Lidl’s Hortus summer gin has notes of rosehip and hibiscus, and top-notes of fresh citrus orange. It can be picked up for just £15.99.
That's almost half the price of Sipmith London Dry Gin, which costs £29 on the company’s website.
The bottle is also available on Tesco's and its upmarket rival Waitrose’s online stores for £28.50.
Both bottles have very similar packaging and the budget supermarket might have been inspired by Sipsmith's gin “mellow rounded juniper and zesty, citrus freshness” said to be perfect for those "summertime G&T's" on Waitrose's website.
This new edition will join the budget store's own-brand artisan gin range with equally fancy names including the Hortus Gin, and the seasonal Hortus Oriental Spiced Gin and Hortus Sloe Gin.
The drink will be available at Lidl stores across the UK from Wednesday ahead of World Gin Day on June 10.
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