Brits shell out £325million on Easter eggs in a week as supermarket sales rise at fastest rate since 2013
Shoppers paid £1.65 on average for their Easter Eggs and also bought 20million packets of hot cross buns
BRITS shelled out £325million on Easter eggs in a week as supermarket sales rose at their fastest in 3½ years.
Shoppers paid £1.65 on average for each of the treats, a rise of 8.6 per cent, figures show.
We also bought 20 million packets of hot cross buns in one week as all ten major grocers saw growth for the first time since September, 2013.
The grocery market was up 3.7 per cent in the 12 weeks to April 23, said consumer expert Kantar Worldpanel.
Morrisons became the fastest-growing of “the big four”, beating Tesco, Sainsbury’s and Asda. Aldi and Lidl saw new record market shares.
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Analyst Nielsen said its figures showed the last eight weeks were the year’s best for big stores.
It said little change was expected despite “moderately” rising prices — news that should balance recent “downbeat” stories about consumer spending.
He said: "Whilst consumers are more likely to be uncertain around spend, we don't expect a dramatic change in grocery shopping behaviour this year.
"As long as real incomes don't come under too much pressure and employment remains high, shoppers will begin to adapt to moderately rising grocery prices, albeit this could be by modifying how much they spend in other retail channels."