CHOC TREAT
Shoppers rush to buy new Cadbury Biscoff Dairy Milk bar spotted on shelves for first time at local shop near you
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SHOPPERS are rushing to buy a new Cadbury Biscoff Daily Milk bar that's hit shelves for the first time.
Chocolate lovers were delighted when news broke that the iconic Cadbury brand was teaming up with Biscoff to create a mouth-watering new treat.
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Now, eagle-eyed shoppers visiting their local Premier Stores have been lucky enough to spot the coveted chocolate bar gracing the shelves
It comes ahead of its eagerly awaited roll out in Tesco supermarkets nationwide.
Commenting on the find, one shopper said on Instagram: "This contains two of my favourite things."
Another said: "Shut the front door. I'm calling in sick tomorrow to find these."
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A third shopper said: "That looks delish."
The bar which features Cadbury Dairy Milk with pieces of caramelized shortbread Biscoff piece, costs £1.69 at selected Premier stores.
Last month, Charlotte Parkes, senior brand manager at Cadbury UK said: "The hype is real!
"Whilst we're keeping quiet for the time being, there's going to be another reason to look forward to spring, very soon!"
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Although the bar has already been spotted in select Premier food stores, rumours have long suggested that Tesco is set to become the primary stockist, giving chocoholics even easier access to the indulgent treat.
We've reached out to Tesco and Mondelez International, the parent company of Cadbury, for comment.
Shoppers beg Cadbury's to bring back 2005 recipe on iconic bar - as they moan current one ‘tastes like candle wax’
It's not the first time that Cadbury has launched a partnership with a popular biscuit brand.
Back in 2012, the chocolate maker released a collaboration with Oreo, much to the delight of shoppers.
The bar combined Cadbury Dairy Milk chocolate with pieces of the chocolate biscuit.
The group also looked to bring sweet and savoury flavours together when it launched a chocolate bar with Ritz crackers back in 2014.
The snack comprised four pieces of Cadbury Dairy Milk sandwiched between small rectangles of Ritz biscuits.
However, these treats are a rare find on supermarket shelves today.
WHAT ELSE IS NEW AT CADBURY?
The upcoming release of the new Biscoff bar comes as Cadbury has revealed what new eggs are set to land on supermarket shelves this Easter.
For chocoholics planning their Easter haul, Cadbury's 2024 line-up promises a mix of exciting new launches and much-loved classics.
Among the fresh arrivals is the Easter Favourites Pouch – stuffed with Mini Eggs, Creme Eggs, and Mini Dairy Milk Eggs.
Ideal for sharing or an Easter egg hunt, the 335g pouch is priced at £7.45 and will be available in stores nationwide.
Also new is the Marvellous Creations Traditional Egg; this tasty new treat is a combination of the popular Marvellous Creations bar and the infamous Dairy Milk egg.
The egg featuring chocolate that contains chewy jelly beans and crunchy popping candy will be sold exclusively at Tesco for £7.49.
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Toblerone fans can enjoy the Toblerone Truffle Edgy Egg for the first time, featuring a geometric chocolate shell hiding indulgent Toblerone Truffles.
It’s a premium treat priced at £15.49 and available across the UK.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
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