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Major chain to shut high street shop for good in WEEKS with 100 branches still at risk

The store told shoppers 'it's time to say goodbye' as it announced the latest closure

A MAJOR fashion chain is to shut an "amazing" high street shop in just weeks with 100 more branches still at risk.

New Look has confirmed its St Austell branch in Cornwall will close Tuesday March 4 with signs in store reading "it's time to say goodbye."

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New Look has confirmed another store closure with others at risk

New Look has confirmed a flurry of closures in recent weeks including a branch in Porth, Rhondda Cynon Taf and Loughborough.

The latest news comes shortly after reports emerged that the fashion retailer is accelerating plans to close nearly 100 stores, following challenges linked to the Autumn Budget tax changes.

Shoppers in Cornwall have expressed their disappointment over the closure on social media.

One said: "[It's such a shame that all our high street stores are going. There will be nowhere for the local communities to shop soon."

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Another said: "There will be nothing left in St Austell, such a shame!!"

A third added: ";Absolutely shocking. One more reason not to go in the town!"

A spokesperson for New Look said:  “Our store in St Austell is set close on March 4th. We would like to thank all of our colleagues and the local community for their support over the years."

New Look has two other stores in Cornwall in Truro and Falmouth.

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What's happening at New Look?

New Look is ramping up a store closure programme ahead of April's employer National Insurance Contribution hike.

Approximately a quarter of the retailer's 364 stores are at risk when their leases expire.

Death of the checkout

This equates to about 91 stores, with a significant impact on it's 8,000 strong workforce.

The company has restructured its store estate twice in the past six years, reducing its portfolio from around 600 UK stores in 2018.

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For the time being, stores remain open as usual, while decisions regarding closures are made.

The move to accelerate store closures is understood to be driven by the forthcoming increase in employer National Insurance contributions, announced by Chancellor Rachel Reeves in October.

Employers currently pay NICs for most workers earning more than £9,100 a year.

The sum they pay is the equivalent of 13.8% of the employee's earnings above that threshold.

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For an employee earning £30,000, the employer would pay NICs of £2,884.20.

However, in the Autumn Statement, the Treasury announced it would increase the tax rate to 15% and reduce the threshold at which firms must pay to £5,000.

The British Retail Consortium has predicted that these changes will create a £2.3billion bill for the sector.

The Centre for Retail Research (CRR) has also warned that around 17,350 retail sites are expected to shut down this year.

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It comes on the back of a tough 2024 when 13,000 shops closed their doors for good, already a 28% increase on the previous year.

Professor Joshua Bamfield, director of the CRR said: "The results for 2024 show that although the outcomes for store closures overall were not as poor as in either 2020 or 2022, they are still disconcerting, with worse set to come in 2025."

A New Look spokesperson said: "Our store estate is an important part of our business, alongside our best-in-class website and app.

"We have recently invested over £3million in our stores in Greater Manchester to trial new omnichannel initiatives to improve customer experience.

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"We also continue to invest in our thriving online platform which has resulted in a strong online sales performance, with volumes significantly outpacing last year and an improved online margin.

"On occasion we do have to close stores, either due to the landlord’s request or because the site becomes unviable.

"However, we always remain on the lookout for appropriate new opportunities across the country and continue to invest in our existing store estate."

HISTORY OF NEW LOOK

FOUNDED in 1969 by Tom Singh with a modest loan of £5,000 from his parents, the first shop opened in Taunton, Somerset.

Singh's vision was simple but revolutionary: to offer the latest fashion trends at accessible prices.

This focus on "fast fashion" proved a winning formula, propelling the brand's rapid growth throughout the following decades.

By the 1990s, New Look had expanded significantly, growing from 200 to an impressive 1,000 stores.

This period saw the introduction of new lines, including menswear, teen, and maternity wear, further broadening the brand's appeal.

Embracing the digital age, New Look launched its online store in 2007, bringing its trendy offerings to an even wider audience.

The brand's success wasn't confined to the UK. New Look expanded internationally, establishing a presence in numerous countries across Europe, Asia, and the Middle East.

At its peak, the company boasted over 900 stores internationally and employed over 18,000 staff.

New Look's ownership structure has also evolved over the years. In 2004, the company went private, with founder Tom Singh, chief executive Phil Wrigley, and private equity investors taking the reins.

In 2015, South African investment firm Brait SE acquired a 90% stake in New Look for £780 million, with the Singh family and management retaining the remaining 10%.

Tom Singh himself announced his departure from the company in 2019, marking the end of an era for the brand he built.

What's happening across the retail sector?

More than 70 businesses, including TescoAsda and Sainsbury'stold Rachel Reeves in an open letter last year that the changes announced in the Autumn Budget mean price hikes are a "certainty".

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But, new research by the British Chambers of Commerce shows that more than half of companies plan to raise prices by early April.

A survey of more than 4,800 firms found that 55% expect prices to increase in the next three months, up from 39% in a similar poll conducted in the latter half of 2024.

Three-quarters of companies cited the cost of employing people as their primary financial pressure.

Shevaun Haviland, the group's director general called the situation "a pressure cooker of rising costs and taxes."

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“Firms of all shapes and sizes are telling us the national insurance hike is particularly damaging,” she said.

"Businesses are already cutting back on investment and say they will have to put up prices in the coming months."

Almost 170,000 retail workers lost their jobs in 2024 after a challenging year for high street firms.

End-of-year figures compiled by the Centre for Retail Research showed the number of job losses spiked amid the collapse of major chains such as Homebase and Ted Baker.

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It said its latest analysis showed that a total of 169,395 retail jobs were lost in the 2024 calendar year to date.

This was up 49,990 – an increase of 41.9% – compared with 2023.

It is the highest annual reading since more than 200,000 jobs were lost in 2020 in the aftermath of the Covid-19 pandemic, which forced retailers to shut their stores during lockdowns.

The centre said 38 major retailers went into administration in 2024, including household names such as Lloyds Pharmacy, Homebase, The Body ShopCarpetright and Ted Baker.

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Around a third of all retail job losses in 2024, 33% or 55,914 in total, resulted from administrations.

It recorded that the remainder of the jobs lost were through "rationalisation", as part of cost-cutting programmes by large retailers or small independents choosing to close their stores for good.

Professor Bamfield added: "The comparatively low figures for 2023 now look like an anomaly, a pause for breath by many retailers after lockdowns if you like.

"The problems of changed customer shopping habits, inflation, rising energy costs, rents and business rates have continued and forced many retailers to cut back even more strongly in 2024."

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Independent retailers, small businesses generally with between one and five stores, shed 58,616 jobs in total during the year.

Experts have said small high street shops could face a particularly challenging 2025 because of Budget tax and wage changes.

Professor Bamfield has warned of a bleak outlook for 2025, predicting that as many as 202,000 jobs could be lost in the sector.

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"By increasing both the costs of running stores and the costs on each consumer's household it is highly likely that we will see retail job losses eclipse the height of the pandemic in 2020."

RETAIL PAIN IN 2025

The British Retail Consortium has predicted that the Treasury's hike to employer NICs will cost the retail sector £2.3billion.

Research by the British Chambers of Commerce shows that more than half of companies plan to raise prices by early April.

A survey of more than 4,800 firms found that 55% expect prices to increase in the next three months, up from 39% in a similar poll conducted in the latter half of 2024.

Three-quarters of companies cited the cost of employing people as their primary financial pressure.

The Centre for Retail Research (CRR) has also warned that around 17,350 retail sites are expected to shut down this year.

It comes on the back of a tough 2024 when 13,000 shops closed their doors for good, already a 28% increase on the previous year.

Professor Joshua Bamfield, director of the CRR said: "The results for 2024 show that although the outcomes for store closures overall were not as poor as in either 2020 or 2022, they are still disconcerting, with worse set to come in 2025."

Professor Bamfield has also warned of a bleak outlook for 2025, predicting that as many as 202,000 jobs could be lost in the sector.

"By increasing both the costs of running stores and the costs on each consumer's household it is highly likely that we will see retail job losses eclipse the height of the pandemic in 2020."

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