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OOH LA LA

Waitrose shoppers baffled by £15 croissant easter egg and all ask the same question

The cost of chocolate is soaring due to rising prices of cocoa and dairy

WAITROSE has quite literally broken the mould with its new croissant-shaped Easter egg.

Shoppers were left open-mouthed over the £15 price tag and demanded to know one key detail about the sweet treat.

Chocolate croissant box.
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The Chocolate Croissant is made with caramelised white chocolate

The controversy was sparked on Very British Problems Facebook page when a photo of the pastry-inspired creation was shared.

Holding up the box for followers to see, the admin wrote: "You know you're in Waitrose when you see an Easter egg shaped like a croissant."

The description on the gold and black packaging read: "Ooh la la... a perfectly shaped croissant made of rich blonde chocolate, drizzled with milk chocolate and sprinkled with crunchy chocolate crumbs".

While many were left scratching their head over what blonde chocolate is (caramelized white chocolate), there was one question on the tip of everyone's tongues.

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"Is it hollow?" the first of many asked.

"Solid or hollow?" echoed another.

"For £15 quid, that better be a solid croissant!" wrote a third.

"Is it hollow or solid? That's all I'm interested in," agreed a fourth.

It's bad news though, as according to Waitrose's website the choccy croissant is indeed hollow - weighing in at 275g.

Branded as a "grown-up Easter treat", the decadent 'egg' is made from Fairtrade-sourced cocoa.

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"Hollow white chocolate with caramelised sugar, with feuilletine wafer and caramel pieces, decorated with milk chocolate and milk chocolate vermicelli," the detailed description reads.

While some shoppers struggled to find the link between the French breakfast staple and Easter, others were totally sold.

"I'd buy that in a heartbeat, that looks bloody amazing," one wrote.

"I like the look of that!" another added, while a third agreed: "Looks wonderful".

Waitrose's chocolate croissant is likely to become public enemy number one with thousands of Brits threatening to boycott Easter eggs as prices are set to soar this spring.

One customer recently took to social media after he was baffled by the price of Cadbury Mini Eggs.

The musician, who goes by the name JUDVH, pointed out that a 270g bag is now £4.85 and argued that the "inflation does not add up".

In a TikTok video he said: "Cadbury’s and or Sainsbury’s you ill mannered troglodytes £4.85 for a 270g of Mini Eggs.

"Once upon a time these were Lindt prices and even they’ve only just about gone up to £6. Maximum these should be £1 to the 100 grams.

"Your inflation does not add up. To add insult to the injury you’ve labelled this a family pack, a family pack of rats."

"Whose family are you feeding with 270g of Mini Eggs? It would be wise of you to heed these warnings, Sainsbury’s. Your little profit margin is not worth this wrath, fix it."

The viral video sparked fury with his followers, with one user commenting: "They’re in Tesco for £1.65 on clubcard, that’s the only way I’m buying them."

"I’m sickened every time we do a shop!! Everything is getting smaller and smaller, some things don’t taste the same but the prices are just getting higher and higher," cried a second.

According to Mondelez International, which owns Cadbury, the main reason for the increase in cost is the rising price of cocoa and dairy.

One Facebook user shared photos of chocolate eggs on shop shelves with prices ranging from £1.25 to £13.

"Just don't buy them," one wrote.

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"Buy them after Easter... half price," another savvy shopper added.

"My kids can have a fried egg at those prices it's daylight robbery," another added.

Shoppers leaving a Waitrose supermarket.
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Shoppers wondered if it was solid or hollow
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