Popular pizza chain with 400 branches shakes up loyalty scheme and customers can get money off orders
PAPA Johns is serving up a new loyalty scheme, saving customers some serious dough.
Pizza lovers can earn points when ordering online, resulting in money off future takeouts.
Customers will now earn one point for every £1 spent via the app or online.
For every 20 points collected, £3 of 'Papa Dough' is awarded - meaning that for every £20 spent on pizza will automatically grant a huge discount off the next purchase.
As part of the new and improved system, hungry Brits will earn points at a rate four times higher than before and won't have to wait to use their rewards.
The Papa Dough can be spread across orders - applying the discount to pizzas, sides, desserts and drinks.
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Robert Beattie, VP International Technology at Papa Johns said: “Enhancing our digital and customer experience is a key priority for us, and the refresh of Papa Rewards is a direct result of listening to our customers and leveraging data-driven insights.
"We’ve designed a program that is seamless, transparent, and genuinely rewarding, giving customers more flexibility and value every time they order."
The new scheme is now live, visit the app or online for more information.
This comes as hundreds of Papa Johns branches are set to close across the UK.
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Papa Johns, which operates 524 locations in the UK, declined to say how many branches will be affected.
It told investors it anticipates "additional strategic restaurant closures of low-performing restaurants" in a bid to boost profits.
A spokesperson for the pizza giant said: "As our second largest global market, the UK is critical to Papa Johns's long-term success.
"As we work to fully optimize our restaurant operations and improve profitability across the market, we will continue evaluating the growth potential of our restaurants.
"This includes working collaboratively with our franchisees to strategically close low-performing locations when necessary, as well as continuing to invest in the right locations for the benefit of our customers.
"We will work to fully support team members through any transitions.
"However, it's important to note that no final decisions have been made at this time."
Papa Johns is the UK's second-largest pizza takeaway brand, and has 118 branches that it owns and runs, as well as 406 franchises.
Domino's, the chain's biggest rival, operates at 1,253 locations and Pizza Hut 150.
Papa Johns' first British restaurant opened in 1999 in Grays in Essex after the brand went international.
But by 2013, it celebrated the opening of its 200th UK store.
The pizza chain closed 22 restaurants in 20223 but opened new branches in 15 locations.
The closures come as hospitality bosses say that they are facing the worse start to the year ever with a string of high profile closures.
Restaurant chains are suffering from a double-whammy of falling sales as cash-strapped consumers cut back on going out and rising costs from higher wages, rent, energy and ingredient costs.
In 2023, some well-known retailers shut a handful of branches, while others have disappeared from the high street for good.
In January 2023, Byron Burger fell into administration, with owners saying it would result in the loss of over 200 jobs.
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Italian dining chain Prezzo revealed plans to shut 46 restaurants back in April due to soaring energy and food costs, putting 810 jobs at risk.
