BYE BYE
Aldi discontinues popular breakfast must-have and shoppers are not happy
Has your favourite product vanished from shelves? We'd love to hear from you - email us on [email protected]
ALDI has discontinued a popular breakfast must-have and shoppers are not happy.
Shoppers at the German discounter were left devastated after they noticed its popular Very Berry Muesli has been missing from supermarket shelves.
1
The morning dish, which comes with rolled oats, nuts, seeds, and dried fruits such as berries, was a hit with customers and was sold for around £1.99
Eagle-eyed customers took to social media to find out where the product had gone.
Writing on Facebook, one user said: "Have they stopped the best [sic] berry muesli? Not seen it since before Christmas."
Others were quick to chime in and share their experiences.
Read more on money
One wrote: "More then likely it's been discontinued."
A quick scan on the Aldi website also shows the item is no longer available to buy and is listed as out of stock.
A representative for Aldi confirmed to The Sun that the product was no more.
They said: “We continually review our range of products to make sure we’re meeting the needs of Aldi shoppers.”
Most read in Money
Shoppers looking for an alternative could shop Aldi's Very Berry Granola.
Or they could try Tesco's Fruit Muesli for £2.75.
Aldi’s sell-out wooden toys that are perfect for Christmas return to stores within days & the kitchen is £131 cheaper than Wayfair’s version
It's not the first time Aldi has axed a product from its shelves.
Shoppers were left gutted after Aldi discontinued one of its popular bakery items.
The Village Bakery Chilli Cheese Topped Rolls had been described by customers as "lush" – but they will no longer be available on shelves.
A post on the said: "Apparently discontinued has anyone seen these in other supermarkets?"
Aldi has since confirmed to The Sun that the bakery favourite is no longer available.
The rolls came in a pack of four and were topped with a full slice of chilli cheddar cheese.
They had been sold for £1.35.
In December, it quietly took two of its popular snack items off shelves - Coconut Rings and Chocolate Rich Tea biscuits.
The supermarket confirmed the news after one customer said her fiance loved them but couldn't find them on shelves.
How to save money at Aldi
Unlike other major grocers, Aldi does not have a rewards or point card system but that does not mean you cannot save on your shop.
Every week the store releases a list of special buys, which are unique bargain products you can find online at Aldi and in store.
The store releases a fresh range of deals every Thursday and Sunday, so be sure to check regularly to see what's new.
READ MORE SUN STORIES
Meanwhile, the store also regularly sells fruit and vegetables at highly discounted prices, as part of its ‘super six’ deal.
It also does weekly saving offers on typically pricey items such as meat and fish.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
Topics