Reason why Guinness tastes better in Ireland than in UK pubs revealed by top landlord

THE reason why Guinness tastes better in Ireland than in UK pubs has been revealed by a top landlord.

Oisín Rogers, who heads up the popular Soho haunt, the Devonshire, took to Instagram to share why the popular Irish stout may taste better in its country of origin.

It comes after the posh London pub was crowned one of the best in the UK for a pint of the black stuff.

Last week, it came in number two out of the Top 50 Gastropubs as part of an awards ceremony sponsored by beer maker Estrella Damm.

The boozer opened just two years ago on the grounds of a Jamie's Italian restaurant, but has quickly become a hit.

Oisin explained the difference between Guinness served at UK pubs is that staff often use the same beer lines for both lagers and Guinness.

Beer lines are tubes that move drinks from a keg to a tap in a draft beer system.

In many Irish pubs they choose to keep the Guinness and beer lines separate as they believe this can improve the quality of the drink.

"So it's slightly too cold - it's too chilled down," he explained, which could impact its taste.

The Irish man said: "Our Guinness comes through a proprietary system of coolers, lines and taps.

"And we really look after it - and it's completely separate from the lagers, which runs on a totally different system."

"People think it tastes better than other pubs," he added.

Punters have taken to TripAdvisor to praise the pub's pour of the stout.

One reviewer had this to say after their visit this week: "Best Guinness in England. Very busy as per, but managed to get a seat. Friendly and efficient service."

While another had this to say:  "Definitely the best pint in London perfectly poured."

A third added: "Good pints of Guinness served in true Irish fashion all piled up on the bar ready and waiting so event though its busy you get served relatively quickly."

WHY IS GUINNESS SO POPULAR

The stout has exploded in popularity in the past year - so much so that owner Diageo was forced to ration supplies to pubs in the run-up to Christmas.

The parent firm of Guinness has said it “working around the clock” to increase supplies of the popular stout after a “sell-out” festive period led to shortages at British pubs.

Guinness saw net sales grow by 13% over the half-year to December.
It came as Diageo reiterated it is “not selling” Guinness, after reports that the group is considering a spin-off or sale deal of the historic Irish brand.

The FTSE 100 company has owned Guinness since a merger in 1997.

It's thought that savvy social media campaigns and encouraging more female and younger drinkers to turn to the brand has helped drive up sales.

Stars ranging from Hugh Jackman all the way to Kim Kardashian have shown their .

Earlier this year, Diageo’s chief executive Debra Crew said sales of the black stuff among UK women had increased 24 per cent.

The drink also has a special place amongst rugby fans, having been affiliated with the sport for 60-years, and has been the official beer of the Six Nations since 2007.