CADBURY has made a major change for Easter following in the footsteps of Quality Street.
The chocolate giant has introduced paper packaging on some of its new treats set to hit shelves for the seasonal holiday.
The Easter Favourites Pouch contains Cadbury Mini Eggs, Cadbury Creme Eggs and Mini Cadbury Dairy Milk Eggs.
It's a new product from Cadbury as part of its Easter range this year, and the first pouch to be made from paper instead of plastic, , which is easier for shoppers to recycle.
The 335g bag is designed for sharing and Easter egg hunts, Cadbury said.
The RRP (recommended retail price) is £7.45 but retailers can set their own prices, and currently they are priced at £5.50 at Ocado and Iceland and £5.25 at Tesco.
Read more on Cadbury
Prices can change regularly and items can go on offer, especially in the run up to Easter Sunday, which is on April 20 this year, so it's always worth shopping around.
It follows a similar move by fellow chocolate maker Nestle.
The first ever paper Quality Street tubs hit shelves in a trial at 60 Tesco stores over Christmas.
The iconic chocolate brand said it would gauge the popularity of the product during the trial.
Most read in Money
It's not the first time Nestle has shaken up Quality Street packaging to make the festive favourites easier to recycle.
It started using waxed paper wrappers for the chocolates in October 2022.
But shoppers were left disappointed that the brightly coloured plastic and foil ones were ditched the 86-year-old.
The latest move from Cadbury comes after the chocolatier was stripped of its royal title in December.
Earlier this month, shoppers were left furious after finding out multipacks of Twirl chocolate bars had shrunk from four to three.
Plus, it ditched the Double Decker from its classic Santa Selection Box before Christmas and replaced it with a caramel Freddo leaving customers disappointed.
THE BIG PAPER SWITCH
Last year, The Sun exclusively revealed Sainsbury's was set to ditch plastic on three of its mushroom punnets and replace them with cardboard packaging.
Sainsbury's said the move would prevent over 775 tonnes of plastic heading into landfill each year.
The retailer also switched the packaging on all of its own-brand toilet and kitchen rolls from plastic to paper in 2023.
And in 2020, it removed plastic trays from its tomatoes.
Crisp giant Walkers rolled out new paper bags for three varieties of its multi-pack Snack a Jacks last summer too.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
One of the nation's favourite crisp brands said the move would save 65 tonnes of plastic heading to landfill.
In 2023, posh chain M&S confirmed it was rolling out new paper-based packaging on its rice, grains and pulses range.
The retailer said the new packaging would remove a combined 5.5million units of plastic from circulation and contains 90% less plastic by weight.
READ MORE SUN STORIES
In February of the same year, Sainsbury's revealed that it would start vacuum packing all of its beef mince products which would use 55% less plastic.
But shoppers weren't all impressed and slammed the change, complaining it made the meat stick together in a lump.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected].
Plus, you can join our Facebook group to share your tips and stories