POUNDLAND has started selling a third of its products for £1 or less to entice shoppers back into its stores.
Customers can now pick up hundreds of items like Fairy Liquid, Colgate toothpaste and Christmas wrapping paper for £1 or less, as well as everyday essentials such as milk, eggs and bread.
Two-litre cartons of milk have been reduced from £1.45, while 800g loaves of Kingsmill or Brace's bread have dropped from £1.25.
Across Poundland's typical core range of about 5,000 products, about a third will be £1 or less - roughly 1,666 items.
New signage has already started appearing in Poundland stores declaring it the “Home of the £1”.
Among the items priced at £1 at around 520 stores are fresh produce like apples and oranges.
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Six free range eggs have been reduced from £1.50 and £1kg of Whitworth sugar from £1.10.
The Poundland website also has a home of the £1 section with nearly 800 items.
Shoppers will see signs on shop shelves next to items that have been reduced.
The discount store made the major announcement after its profits tumbled by £642million and it saw a “significant decline in performance” over the last two years.
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Its owner, Pepco Group, said it is now considering “every strategic option” to save the struggling chain and is returning to what it does best.
Stephan Borchert, chief executive of the Pepco Group, said: "At Poundland, recent performance has been very challenging, impacted by declines in clothing and general merchandise following the transition to Pepco-sourced product ranges at the start of the year.
"We are taking swift action to get Poundland performance back on track, focusing on a return to Poundland's strengths."
Pound shops have slowly disappeared from high streets in recent years, while others have had to increase prices as high inflation has made it more difficult to offer products for £1.
Poundland began hiking prices over the £1 mark in 2017, and the following year rival Poundworld collapsed - blaming high costs and low footfall.
By 2019 product prices at Poundland ranged in price from 50p up to £5.
Shoppers have become more squeezed during the cost of living crisis, but now Poundland is cutting prices back to the £1 price point.
Supermarkets have also been slashing prices in recent months.
Tesco said it had cut prices on thousands of products in October and was “lowering prices as quickly as possible” as inflation eases.
In August, Ocado launched its latest Big Price Drop scheme - cutting the prices of more than 450 products by an average of 17%.
Aldi spent £100million on cutting prices on 300 products to stay the cheapest supermarket.
When hunting for a deal it is important to shop around to make sure you are not being overcharged.
How to save on your supermarket shop
THERE are plenty of ways to save on your grocery shop.
You can look out for yellow or red stickers on products, which show when they've been reduced.
If the food is fresh, you'll have to eat it quickly or freeze it for another time.
Making a list should also save you money, as you'll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
This means ditching "finest" or "luxury" products and instead going for "own" or value" type of lines.
Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they're misshapen or imperfect.
For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.
If you're on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.
Plus, many councils offer supermarket vouchers as part of the Household Support Fund.
There are plenty of comparison websites out there that'll check prices for you - so don't be left paying more than you have to.
Most of them work by comparing the prices across hundreds of retailers.
For example, Google Shopping is a tool that lets users search for and compare prices for products across the web. Simply type in keywords, or a product number, to bring up search results.
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What's can you get for £1 at Poundland?
We looked at Poundland's website to find a selection of items that are priced at £1 - here's a selection of what's available
- 7 Days Chocolate Filled Mini Croissants, 185g
- 7UP Zero Sugar, 500ml
- Alberto Balsam Conditioner Juicy Green Apple 350ml
- Alberto Balsam Shampoo Raspberry, 350ml
- Alberto Balsam Ultra Strong Gel 200ml
- Always Classic Night Sanitary Towels (Size 3) Wings X8
- Always Daily Fresh Normal Wrapped Panty Liners, With Fresh Scent, 20 Count
- Always Sensitive Normal Ultra (Size 1) Sanitary Towels Wings 14 Pads
- Ambrosia Dessert Pots Belgian Chocolate & Mint Fondant Sauce, 110g (Pack of 2)
- Ambrosia Dessert Pots Belgian Chocolate & Salted Caramel Sauce, 110g (Pack of 2)
- Andrex Fresh Fragranced Hygiene Wipes (Pack of 30)
- Apollo Noodles Chicken, 70g (Pack of 5)
- Apollo Noodles Curry, 70g (Pack of 5)
- Astonish Bathroom Cleaner White Jasmine & Basil, 750ml
- Astonish Cream Cleaner, 500ml - Lemon
- Astonish Floor Cleaner Zesty Lemon, 1L
- Astonish Kitchen Cleaner Zesty Lemon, 750ml
- Astonish Multi Purpose Cleaner Spray With Bleach Peony Bloom, 750ml
- Astonish Protect + Care Anti-Bacterial Handwash Milk & Honey 600ml
- Astonish Protect + Care Anti-Bacterial Handwash Vitamin E 600ml
- Astonish Refreshing Golden Glow Bath Soak, 750ml
- Astonish Shower Creme - Silky Rose, 400ml
- Astonish The Original Cleaning Paste, 500g
- Astonish White Vinegar Multi Purpose Bursting with Gardenia & Vanilla, 750ml
- Astonish Window & Glass Cleaner Eucalyptus & Lemon, 750ml
- Astonish Winter Spice Concentrated Disinfectant, 300ml
- Bakers Sizzlers Bacon Flavour Dog Treats 90g
- Balconi Hazelnut Wafers, 175g
- Balconi Rollino Cacao, 222g
- Balconi Rollino Latte, 222g (Pack of 6)
- Balconi Snack Latte Milk Cream Filling, 28g (Pack of 10)
- Balconi Trancetto Cacao Cocoa Cream Filling 10 x 28g (280g)
- Balconi Trancetto Strawberry Cake, 28g (Pack of 10)
- Barny Chocolate Soft Baked Bears 5 Pack 125g
- Barny Milk Soft Baked Bears, 125g (Pack Of 5)
- Batchelors Cup a Soup Cream of Asparagus with Croutons 4 Sachets
- Batchelors Pasta 'n' Sauce Smoky Cheese & Pancetta Flavour Pasta Sachet, 99g
- Batchelors Super Noodles Chicken Flavour 75g
- Batchelors Super Noodles Curry Flavour, 90g
- BBQ Burger Paper Boxes (Pack of 4)
- Belvita Honey & Chocolate Chip Minis, 35g (Pack of 6)
- Ben's Original Jasmine Rice, 220g
- Big Streakers Original Bacon, 125g
- Bing 3 In 1 Shampoo, Conditioner, Body Wash, 300ml
- Bliss White Choc & Lemon Whip Bars 5 x 20g (100g)
- Bliss Yoghurt & Strawberry Whip Bars (Pack of 5)
- Bloome Fragranced Reed Diffusers - Tropical Coconut, 30ml
- Bloome Fragranced Reed Diffusers, 30ml - Cotton Fresh
- Bloome Ovalair Gel Ball Air Freshener - Cotton Fresh, 150g
- Bovril 6 Beefy In-Cup Drinks, 27g (Pack Of 6)
- BTM Pilchards in Tomato Sauce 425g
- Bubble Wand, 118ml - Orange & Yellow (Pack of 2)
- Cadbury Animals Milk Chocolate Mini Biscuits x 5, 99.5g
- Cadbury Brunch Peanut Bars (Pack of 5)
- Cadbury Christmas Puds 35g
- Cadbury Cookies Milk Chocolate, 135g
- Cadbury Fingers Milk Chocolate Mini Biscuits, 19.3g (Pack of 5)
- Cadbury Twirl Orange Chocolate Bar, 43g
- Candle - Wild Berries
- Car Guard De-Icer 500ml
- Carex Fun Edition Cherry on Top Antibacterial Hand Wash 250ml
- Carex Fun Edition Love Hearts Bath and Shower, 500ml
- Carabao Energy Drink Mixed Berry 330ml
- Charm Refill Air Freshener Lavender Breeze, 250ml
- Cheerio Honey Cereal Bars, 22g (Pack of 6)
- Christmas Blue, White, Silver, Grey Gift Bow And Ribbon (Pack Of 16)
- Christmas Candy Canes 120g (Pack of 12)
- Christmas Cards - Merry & Bright (Pack of 30)
- Christmas Cards- Merry Christmas (Pack of 30)
- Christmas Cat Teaser
- Christmas Chocolate Lolly - Snowman, 27g
- Christmas Cookie Cutter Stampers - Red (Pack of 8)
- Christmas Craft Mini Glitter Balls, 19g
- Christmas Craft Set - Brown
- Christmas Craft Set - White
- Christmas Glitter Silver Tonal Baubles (Pack of 4)
- Christmas Jacquard Placemat- Red, Snowflake
- Christmas Jacquard Placemat- Reindeer, Gold
- Christmas Jacquard Placemat- Reindeer, Red
- Christmas Milk Chocolate Bank Notes, 61g
- Christmas Paper Lantern (Pack Of 2)
- Christmas Paper Shred - Blue, 50g
- Christmas School Cards Pack (Pack of 30)
- Christmas Silver/White Bauble (Pack Of 4)
- Christmas Snow Flake Medium Gift Bag (Pack of 2)
- Christmas Special Delivery Mini Candy Canes (Pack of 30)
- Christmas Table Centre Piece - Silver
- Christmas Table Centrepiece - Gold
- Christmas Tartan Print Oven Glove
- Christmas Tinsel - Gold, 7cm x 3cm
- Christmas Tinsel - Green, 7cm x 3cm
- Christmas Tinsel - Red, 7cm x 3cm
- Christmas Tree Gold Bow Set
- Christmas Tree With Snow Decoration, 19cm - Cream
- Cleanzone Ribbed Dishcloths (Pack of 4)
- Clothing Hangers (Pack of 8)
- Coca-Cola Zero Sugar 330ml
- Coke Zero Cherry 1.25l
- Colgate Fresh Gel Toothpaste, 75ml
- Colgate Mouthwash Plax Cool Mint 250ml
- Colgate Plax Cool Mint Mouthwash, 100ml
- Crawford's Cheese Flavour Savoury Nibbles 250g
- Crawford's Sour Cream & Chive Flavour Savoury Nibbles 200g
- Creepy Town Light Up Wand - Ghost
- Crosby Shoe Polish Black, 100ml
- Curiously Cinnamon Breakfast Cereal Bars 6 x 25g (150g)
- Cussons Creations Mallow Magic Limited Editions Hand Wash 500ml
- Daim Chocolate Bar, 28g (Pack of 3)
- Dark Aura Fragrance, 100ml
- DC Justice League Candy Sticks (Pack of 8), 120g
- Dental Floss Picks (Pack of 75)
- Designer Fragrance Tu Est Belle Body Spray, 100ml
- Dettol Multi Purpose Wipes Pomegranate & Lime Splash, (Pack Of 30)
- Digestives Vanilla Creams, 168g
- Dino Jelly 66g
- Disney Baby Wipes Fragrance Free, (Pack of 60)
- Domestos Thick Bleach Original 750 ml
- Domestos Thick Bleach Pink Power 750 ml
- Dreamies Creamy Adult Cat & Kitten Treats with Tasty Chicken, 10g (Pack of 4)
- Dr Aloe Original Drink, 500ml
- Dr Pepper Can, 330ml
- Dunlop Scented Car Interior Cleaning Sponge - Lavender
- Dunlop Scented Car Interior Cleaning Sponge - Lemon
- Duzzit Baking Soda, 350g
- Duzzit Drain Away Drain unblocker, 40g (Pack of 2)
- Elf Candy Icicles, 65g
- Easter Assorted Balloons - Happy Easter (Pack of 12)
- Extra Large Gift Bag 39 x 30cm - Bee
- Extra Large Gift Bag 39 x 30cm - Presents
- Fabulosa Room Spray Flora, 300ml
- Fanta Orange, 1.25L
- Fanta Lemon, 500ml
- Fairy Clean & Fresh Washing Up Liquid Apple & Rhubarb, 320ml
- Fairy Clean & Fresh Washing Up Liquid Pomegranate & Grapefruit, 320ml
- Fairy Lemon Washing Up Liquid with LiftAction 320ml
- Fairy Original Washing Up Liquid Green, 320ml
- Fox's Favourites Seasonal Edition Crunch Creams Sticky Toffee Pudding, 200g
- Fruit Bowl Strawberry Flakes, 18g (Pack of 4)
- Fruit Zone Stars Strawberry, Orange & Apple, 20g (Pack of 5)
- Fry's Orange Cream Chocolate Bar, 49g (Pack of 3)
- Fry's Peppermint Cream, 49g (Pack of 3)
- Galpharm Flu-Max All-In-One Chesty Cough & Cold Tablets (Pack of 16)
- Galpharm Paracetamol Tablets (Pack of 16)
- Go Ahead Fruit Slices Apple 174g
- Go Ahead Raspberry Fruit Slices, 174g (Pack of 4)
- Good Hair Day Shower Cap - Pink Dot and Black Stripe (Pack of 2)
- Green Dino Balloons (Pack of 12)
- Halloween Brain Blasterz Candy Bag, 69g
- Halloween Creepy Jelly Sweets, 11g (Pack of 6)
- Halloween Devil Horn Hair Clips
- Halloween Pumpkin Chocolate Lollipop, 27g
- Halloween Swizzles Monster Lollies, 160g
- Haribo Halloween Sour Skeletons Share Bag, 160g
- Help With Homework Book
- Heinz Baked Beanz 415g
- Heinz Cream of Mushroom Soup 400g
- Huggies® All Over Clean Baby Wipes (56 Wipes)
- Huggies® Natural Care Baby Wipes - 1 Pack of 56 Wipes
- Huggies® Pure Baby Wipes (56 Wipes)
- Idea Duplicate Receipt Book (80 Receipts)
- Impulse Body Spray Hint Of Musk 75 ml
- Insignia Avocado & Cucumber Body Scrub, 200ml
- Insignia Body Spray Sport, 200ml
- Insignia Body Spray Zero, 200ml
- Insignia For Women Deodorant Spray - j'apprécie, 150ml
- IRN-BRU Soft Drink 500ml Can
- J2O Orange & Passion Fruit Can 250ml
- Jakemans Cherry Soothing Menthol Lozenges 73g
- Jammie Dodgers Minis Snack Packs, 20g (Pack of 6)
- Jess Wright Beauty Square Nails - This is Your Year (Pack of 24)
- JOHNSON'S® Baby Lotion 300ml
- Johnson's® Baby Honey Soap, 90g (Pack of 2)
- John West Sardines in Sunflower Oil, 120g
- Kid's Party Small Wands (Pack of 4)
- Kids Party Napkins (Pack of 20) - Peppa Pig
- Kids Waterproof Plasters 75 Pack - Robots
- Kinzo Garden Multi-Purpose Garden Tie
- Kleenex Balsam Pocket Tissues, (Pack of 8)
- Kodak AAA Xtralife Alkaline (Pack of 4)
- Kodak Xtralife Alkaline Battery AAA (Pack of 4)
- Kodak Zinc Battery AA (Pack Of 8)
- Kodak Zinc Battery AAA (Pack Of 8)
- Large Foil Roasting Trays (Pack of 2)
- Layla's Peanut Butter Crunchy, 300g
- Lees Mini Snowballs, 11.25g (Pack of 12)
- Lion Brownie Milk Chocolate Bars, 30g (Pack of 4)
- Lion Milk Chocolate Bar, 30g (Pack of 4)
- Lion White Snack Size Multipack, 30g 4 Pack
- Listerine Flavours Mouthwash, 250ml - Spearmint
- Love Of Birds Wild Bird Suet Log, 220g
- Love of Birds Wild Bird Peanuts, 350g
- Luxury Bath Sponge (Pack of 3)
- Luxury Hazelnut Truffles, 110g
- Macadamia Oil Extract Shampoo 300ml
- Malteser Merryteaser Mint Reindeer 29g
- Maltesers Reindeer Chocolate Christmas Treat, 29g
- Manor Grove Brown Sauce, 380g
- Marble Party Balloons - Green, Blue, Red & Yellow (Pack of 12)
- Maryland Minis Choc Chip Cookies Mini Bags, 20g (Pack of 6)
- Maryland Triple Chocolate Cookies, 200g
- Masterplast Feminine Heat Pad, (Pack of 2)
- Masterplast Heat Pads 2 Pack
- Max Flush 5 Toilet Rim Block Cleaner Forest Pine (Pack of 2)
- McCoy's Salt & Vinegar Grab Bag Crisps, 45g
- McVitie's Club Mint Bars 6 x 22g (132g)
- McVitie's Club Orange Bars 6 x 22g (132g)
- McVitie's Digestives Creams Chocolate Biscuits, 168g
- McVitie's Hobnobs Vanilla Creams Biscuits, 160g
- McVitie's Penguin & Friends Cocoa Biscuit Shapes, 20g (Pack of 5)
- Mega Brain Licker, 90ml
- Merba Rainbow Cookies, 150g
- Merry Christmas Balloon Banner in Red
- Might Power Wheelie Bin Liners 240L
- Mighty Power All Purpose Cloths, (Pack of 10)
- Mighty Power Compostable Flat Top Bin Liners 10 litre, (Pack of 15)
- Mighty Power Glass & Window Wipes (Pack of 50)
- Mighty Power Washing Up Liquid - Lemon Fresh, 500ml
- Mighty Power Washing Up Liquid Original, 500ml
- Milka Alpine Milk Chocolate Bar, 100g
- Milka Happy Cows Milk and White Chocolate Bar 100g
- Milkybar White Chocolate Kid Bar Multipack 12g 6 Pack
- Mint Nights Thins, 150g
- Mokate Gold Premium Caffe Latte (10 Sachets)
- Mokate Gold Premium Caramel Latte (Pack of 10)
- Mr. Tom Peanuts in Caramel, 40g (Pack of 3)
- Mrs Crimble's 6 Big Choc Macaroons 195g
- Mrs Crimble's Big Coconut Macaroons, 30g (Pack of 6)
- Multi Standard Scourer (Pack of 20)
- Nappy Bags On Roll, (Pack of 100)
- Nescafé 3 in 1 Original (Pack of 6)
- Nescafé Original 2 in 1 (Pack of 6)
- Nestle KitKat 4 Finger (3 Pack), 124.5g
- Nestle KitKat Chunky, 32g (Pack of 4)
- Nestle KitKat Santa 29g
- Nestle Toffee Crisp 4 Pack
- Neutradol Air Freshener Fresh Pink 300ml
- No Snag Bobbles - Black & Clear (Pack of 150)
- Nuage Hayfever Relief Wipes 30 Pack
- Nuagé Aqueous Cream 350ml
- NIVEA Coconut & Jojoba Oil Shower Cream, 250ml
- NIVEA MEN Sensitive Shower Gel 250ml
- NIVEA NIVEA Rose & Almond Oil Shower Cream 250ml
- NYCoffee 3in1 Salted Caramel Flavour, 140g (Pack of 10)
- Oatburst Instant Porridge Golden Syrup Flavour 57g
- Oatburst Instant Porridge Original Oats 57g
- Oral-B Cavity Protection Toothpaste, 100ml
- Oral-B Complete Mouthwash Arctic Mint Flavour, 250ml
- Oral-B Complete Plus Extra White Toothpaste 75ml
- Osiris Recovery Oil, 100ml
- Paper Cups (Pack of 8) - Cacti
- Party Metallic Cups (Pack Of 10) - Geometric
- Party Metallic Gold Hip Hip Hooray Banner
- Party Metallic Rose Gold Circle Garland, 3m
- Party Metallic Silver Hip Hip Hooray Banner
- Pedigree Adult Wet Dog Food Pouches Beef in Gravy, 100g (Pack of 3)
- Pedigree DentaStix Large 154g 4 Pack
- Pek Chopped Pork, 170g
- Peanut Butter Puffs Cereal Cup, 40g
- Pepco Air Freshener Gel Balls, 200g - Green Utopia
- Pepco Black Bath Hooks (Pack of 3)
- Pepco Black Plastic Hangers (Pack of 6)
- Pepco Food Storage Sealing Clip (Pack of 20)
- Pepco Hobby Essentials Knitting Aran Yarn 50g, Grey
- Pepco Party Paper Plates, 23cm (Pack of 25)
- Pepco Photo Frame Gold, 15x20cm
- Pepco Silver Bath Hooks (Pack of 5)
- Pepco Small Black Plastic Storage Boxes (Pack of 3)