Waitrose discontinues a popular Christmas pudding as shoppers plead for its return
SHOPPERS are left devastated after Waitrose discontinued a popular item that "tastes like heaven."
The fitting festive treat was brought in for chocoholics but can't be found on the shelves any more.
The Chocolate and Sour Cherry Trifle was made up of Belgian Mousse, chocolate sponge and cream, with a tangy cherry compote on top.
For £4, sweet treat fanatics could take home this 500g dessert, but shoppers were crushed to find out that it is no longer available.
One disheartened customer posted on X: "Please don't tell me this trifle has been discontinued, I can't find it in your stores or online."
Others who are team trifle have gushed in the Waitrose comment section about the dersert.
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One wrote: "OMG, this is heaven on a plate."
Another added: "Just the right amount of sharp to compliment the sweet chocolate."
A third user simply wrote: "Divine".
Despite customers begging to have the treat restocked, and the raving reviews, Waitrose could only offer other flavours of trifle.
In a gutting response, the retailer said: "Not great news, I'm afraid this trifle has been discontinued.
"We do have other trifles available however, I appreciate they may not compare to the one you really liked.
The drink was branded "divine" but cocoa drinkers was consistently ranked one of the best in the market - unfortunately it didn't last until 2025.
Luckily, apple strudel fans can get hold of the item through the online John Lewis store, so it can still make a good stocking filler.
Aldi also secretly scrapped a popular snack item this year, with the Coconut Rings and Chocolate Rich Tea biscuits disappearing from the store.
One shopper even went round three stores in an attempt to find them but Aldi broke the bad news that they had been discontinued online.
The store posted on X: "We hope your fiancé finds an alternative packet to fall in love with."
In a heart wrenching discovery, Sainsburys customers found that the iconic two-litre cartons of own brand orange juice had been axed.
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The £1.99 drink offered a sizeable amount of the popular breakfast drink but now juice-lovers will have to splurge out £1.19 on a one litre carton instead.
Sainsburys has since apologised for the inconvenience but shoppers were so upset they threatened to take their business to Aldi instead.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.