SHOPPERS are rushing to B&M to buy an ultra-rare Cadbury chocolate bar.
Eagle-eyed supermarket-goers are going wild after spotting a Pink Lemonade flavoured Dairy Milk bar on the retailer's shelves.
Chocolate fanatics took to social media to share news that the treat was available to buy at B&M stores.
One user wrote that they "needed" to try the snack, while another said it looked "delicious".
On the outside, the treat looks like a regular milk chocolate Dairy Milk bar - but it is filled with raspberry lemonade flavoured centre.
However, this unique combination left some people unsure, with one sharing how they "couldn't see" how this mix "would work".
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While another said it looked "revolting".
The Dairy Milk variation originates in Australia, making it a rare find in British shops.
B&M has over 600 stores across the UK, but no online shop - so if you are keen to try out the bar you will have to make a visit in-person.
It is also not guaranteed that every location will have the snack, so it may be worth ringing your local site ahead of time to avoid disappointment.
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You can also buy the chocolate bar elsewhere online, with one seller on eBay charging for £9.99 for a five-pack.
This is not the first time B&M shoppers have been gobsmacked by its selection of rare chocolate.
Back in October, shoppers were blown away when they spotted Cadbury 5-Star mini treats in stores.
The places where you can typically get the treat are India, Indonesia, Malaysia, Brazil, South Africa, the Philippines and Egypt.
The "family pack" bags are now appearing in B&Ms for £2, which is a similar price to its other UK Cadbury sharing products.
More recently, B&M took customers on a trip down memory lane when it spotted Cadbury Fuse Mini Treats on the shelves.
The treat was launched in 1996 but only lasted for a decade, being removed from shelves in the mid-2000's.
Fuse bars are now rarely spotted apart from in specialist stores like Bombon.
If you're determined, you can buy the full-sized Fuse in India.
How to save money at B&M
Shoppers have saved hundreds of pounds a year by using B&M's scanner app.
The scanner lets you see if an item's price is cheaper than advertised on the shop floor label.
Products that are typically discounted are seasonal items and old stock that B&M is trying to shift.
The app is free to download off the B&M Stores mobile app via Google Play or the Apple App Store.
According to one ex-B&M manager, you'll want to visit your local branch at 10am on a Wednesday too.
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This is when staff slash items to as little as 10p to clear excess stock and make way for new products.
Remember you can find your nearest B&M branch by using the retailer's store locator tool on its website.
How to save money on chocolate
We all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed about flavour and just want to supplant your chocolate cravings, you'll save by going for the supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.