END OF PLAY

Britain’s biggest toy chain with over 160 locations announces closure of popular store in blow to shoppers

Bosses also blamed the Budget for increasing cost pressures

THE UK's largest toy chain has announced that a popular store will close in a blow to Christmas shoppers.

Toy giant The Entertainer has confirmed it will permanently close its outlet at the Cameron Toll shopping centre in Edinburgh.

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The Entertainer in the Cameron Toll shopping centre is expected to shut by the New YearCredit: Google Maps

It will mark the end of a decade-long run for the shop, which opened in 2014.

The date of the closure has also not been announced, but a sign in the window provides a telephone number for customers to contact with any questions.

Parents will, no doubt, be hoping that the outlet remains active at least until Christmas so their kids can enjoy one last treat from the brand.

The nearest alternatives are Toys Galore on Morningside Road, around 2.5 miles away, or Smyth's Toys Superstore, almost five miles in the other direction.

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Shoppers have been left gutted after hearing the news this weekend, with many taking to  to share their frustrations.

One person said: "That's awful".

Another added: "What a shambles".

Someone else posted: "So sad to see".

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The Entertainer is popular for selling a wide range of different indoor and outdoor  and games.

, craft products, electronic games and costumes.

The reason for the closure has also not been revealed, but boss Andrew Murphy previously said that the last Budget has affected the firm's finances.

We were just about to initiate the work and unfortunately the changes to National Insurance in particular just tipped that balance so those stores will now not be opening

Andrew MurphyThe Entertainer boss speaking to BBC Today

He explained that the 's decision to increase employers' National  Contributions has forced them to abandon plans to open two new stores.

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