MARKS and Spencer's shoppers are going wild for a new Christmas snack that's proven big hit on social media.
The sweet treat is already going viral with TikTokers and Facebook users urging people to rush to their local Marks and Spencer food hall.
The retailer's freshly baked Gingerbread and White Chocolate Cookies are proving to be a Christmas hit with shoppers.
For just £2.75, customers can get a pack of five of the festive cookies.
Marks and Spencer promises indulgence with their cookies "full of warming flavour and rich chocolate to create a melt-in-the-mouth taste."
If shoppers time their trip right, they can bag the cookies while they are still warm from the oven at the in-store bakery.
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"These cookies have currently gone viral and we can see why!" NewsfoodUK on Facebook.
"These Gingerbread Cookies may be one of the best supermarket cookies we’ve ever had!"
Shoppers flooded the comments begging friends and family to pick up a bag and promising co-workers that they would bring them in for Christmas.
Various TikTokers have also been on the hunt for viral cookies that are not on sale in every M&S store.
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TikTok user @angelina.pj told viewers how she "ran" to the bakery when she saw it and found that the ginger cookies "had just come straight out from the oven."
"It smells of Christmas," she said the minute she got back into the car and opened the package.
Angelina revealed that as well as white chocolate, the cookie also contains some salted caramel fudge pieces.
"One of the best cookies I've had," she declared.
Meanwhile, on Instagram, a snack reviewer shared a tip with shoppers telling them to warm up the cookies in the oven or microwave before devouring them.
"Warmed up they're even tastier as the chocolate and caramel fudge goes all gooey and melty," she wrote in a post.
WARMING WINTER WINNERS
It is not only Marks and Spencer's sweet treats that have shoppers rushing to stock up for Christmas.
My M&S Xmas highlights
The Sun's consumer editor Lynsey Barber got an early taste of Marks and Spencer's Christmas food line up which includes 450 new items.
Here are the highlights.
White Mulled Wine, £6, 11% - 5/10
An interesting twist, but I prefer my white wine cool and crisp, so not for me.
Turkey Feast dip, TBC, - 10/10
A mouthful of Christmas, top of my shopping list and I'll be eating it all winter.
Turkey Feast lasagne, £10 750g - 8/10
Rich and festive, another dish that is spot on with the essential flavours of Christmas, but I'd need a small portion as it's very creamy.
Hot Honey Brie Brulee £7, 288g - 8/10
A cheesy dream, with extra zing from the hot honey and a bit of crunch, a great combo of flavours and a winter warmer.
Halloumi in Blankets with Hot Honey, £5.50, 240g - 10/10
A surprise hit with soft and creamy centres. Possibly better than the originals.
Drinks expert Helena Nicklin taste-tested eight warm wines on offer this Christmas, and two from M&S came out on top.
With a top score of five out of five, Nicklin favoured the M&S Millet White Wine for £6.50.
"Think baked pears in pastry with a dusting of white chocolate," she said, surprised that a white wine leaned itself so well to being warmed.
"It is a guilty pleasure – a great talking point for parties, and it is inexpensive to boot."
She also rated another M&S mulled wine a near-perfect score of four out of five.
This was the M&S Primitivo Puglia for £7 which is a red wine made with Primitivo grapes carrying the flavours of Morello cherries, chocolate and spice.
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"This is a proper, curl-up-by-the-fire red that makes a mulled wine with that similar cosy vibe," she said.
Plus, see which Hollywood star was approached by M&S to appear in its new adverts as the retailer seeks to diversify its demographic.