Black Friday bargain hunters will spend a collective 97 million hours searching for the best deals
BLACK Friday bargain hunters will spend a collective 97 million hours searching for the best deals.
A poll of 2,000 adults found the average shopper estimates they will spend three hours searching for slashed-priced goods during the sale period.
But 62 per cent can't resist a good bargain, with 26 per cent making a list of the items they wish to purchase.
In order to make it a success, those taking part in Black Friday will research an average of four different websites before adding something to a basket - to ensure they've found the best price possible.
While 22 per cent plan on setting up new email addresses so they can receive more than one discount code.
It also emerged the average shopper anticipates having five tabs open at one time - which has resulted in 27 per cent experiencing a device crash in years gone by.
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A spokesperson for HONOR, which commissioned the research to mark the launch of its Magic V3 phone, said: "Brits love a bargain and Black Friday is the perfect opportunity for savvy shoppers to bag a good deal and kick-start their Christmas shopping.
“The research shows people will go to great lengths to ensure they are going away with the best offer possible.
“The key is to plan ahead and make the most of what’s on offer - whether you're hunting for the latest tech, fashion, or home essentials.”
The study also found a quarter of those who shop the Black Friday deals have used price comparison sites when hunting for the best bargains.
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While 15 per cent have stayed up until midnight for a sale or promotion to drop, and 11 per cent have made use of multiple devices.
However, when the time comes, 43 per cent admit the offers haven’t been as good as they had hoped, and 28 per cent have felt overwhelmed by the volume of deals and retailers.
It also emerged a thrifty 39 per cent typically save money ahead of the Black Friday season to make their purchases.
But 52 per cent of those polled, via , will just use the money they have in their account at that time.
With the things people would be willing to sacrifice to save for a major purchase including eating out (45 per cent), takeaway coffees (35 per cent), and subscriptions (23 per cent).
The spokesperson for HONOR added: “As Black Friday approaches, we want to help simplify the shopping experience for everyone.
“From exclusive online previews, early access to deals, and the sheer volume of discounts on offer, it can be a stressful time that overloads the mind.
“Our goal is to take the stress out of Black Friday shopping so everyone can enjoy the savings without the hassle by using just one easy device."
Best Black Friday shopping tips
Friday 29th November and Monday 2nd December mark the official Cyber weekend sales but with the majority of brands sharing promos before then, it’s good to check them out early.
1. Plan Your Purchases
First up, you’re obviously going to want to get ahead on the Cyber weekend deals. Be sure to prep your diary so you know exactly when you’ll want to shop those Black Friday deals
2. Sign Up
Be sure to sign up to any Black Friday/Cyber Monday wait lists as this will ensure you’ll be first to shop the Cyber deals.
3. Download The App
App exclusives mean you might be able to gain an additional discount. This will also make the next step even easier… Prepping that wish list!
4. Add To Wish List
Make sure you can checkout as fast as possible by having all your faves saved in one place.
5. Save Your Details
Ensure your account details are saved to make for a quick and easy checkout experience.
6. Set A Budget
We know it can be hard to not get carried away when faced with unmissable discounts but be sure you only spend what you’ve budgeted for this Black Friday & Cyber Monday. Set a budget and actually stick to it.
7. Make A List
Finally, if you’re hoping to shop ALL the sales this Black Friday why not make a list so you can tick off your purchases as you go? Christmas party outfit, Christmas gifts for your loved ones, new in winter coat that you can’t stop thinking about… Tick them off as you go.