Sainsbury’s axes desert inspired yogurt leaving shoppers devastated
SAINSBURY'S has discontinued a popular snack, leaving shoppers devasted.
Eagle-eyed customers have noticed its banoffee pie-inspired yogurts have been axed from shelves.
Confused shoppers took to X, formerly Twitter, to find out more.
One said: "@sainsburys what’s happened to your banoffee yogurts. Haven’t been able to get any for around a month now and they’re my favourite."
Sainsbury's shoppers could previously pick up a two-pack of the dessert-inspired yogurt for £1.50.
The snack was 151 calories and mixed banana and toffee-flavoured yogurts with biscuit pieces, similar to the popular treat.
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It was part of the supermarket's premium Taste the Difference range.
Sainsbury's confirmed on social media that the product was no more and apologised for the inconvenience.
They said: "I'm really sorry, but the yoghurt has been discontinued. Products are removed due to a number of factors; this could be due to popularity or issues with the supplier."
It is not the only time the grocer has axed a popular item from its shelves.
Shoppers were also upset to learn the store has stopped selling 2-litre cartons of orange juice.
Sainsbury's shoppers could previously pick up a large carton of the citrus-flavoured juice for £1.99.
But now, if they want a bigger serving, they have to purchase two one-litre cartons, priced at £1.19 each.
Earlier this year, Sainsbury's also waved goodbye to its full-sugar lemonade, disappointing customers.
The saccharine drink was one of the few left on the market which did not contain sweeteners and was red-rated for its high levels of sugar.
Customer Claire-Louise complained on X: "Not everyone can tolerate sweeteners and some people choose to avoid them. Very disappointing."
A representative for Sainsbury's said at the time: "We regularly review our ranges so that we dedicate space in our stores to the products which are most popular with our customers.”
Vanishing products
Grocers regularly pull items from shelves if they do not perform well or make way for new items.
M&S confirmed last month that it axed its Cocoa & Cherry Bircher pot.
The tub was a popular breakfast snack for many customers who like to eat on the go.
Meanwhile, we can reveal eight nostalgic foods that have disappeared from supermarket shelves over the years.
There is everything from Campbell's soup to Caramac, and while we won't know for sure if these loved snacks will ever return, it is worth keeping an eye out.
What is new at Sainsbury's
Thankfully it is not all doom and gloom at Sainsbury's.
The retailer has unveiled its Christmas range much to the delight of shoppers.
Some items are currently available to buy but a handful of festive meats and desserts will not land in stores until December.
The popular Sticky Toffee liqueur is back this Christmas, too, quickly becoming a family favourite last year.
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Its slots for Christmas shopping delivery have also opened for all customers.
You can get a look at the full range by clicking the link here.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.