Sainsbury’s discontinues breakfast must-have leaving shoppers paying MORE and threatening to go to Aldi
SAINSBURY'S has discontinued a popular breakfast item, leaving shoppers devastated and paying more at the till.
Eagle-eyed customers have noticed the supermarket has axed its two-litre carton of orange juice.
Confused shoppers took to X, formerly known as Twitter, to find out more.
One said: "Very simple question, why have you stopped selling 2L orange juice, forcing us to pay more for 2 x 1L?"
Sainsbury's shoppers could previously pick up a large carton of the citrus-flavoured juice for £1.99.
But now, if they want a bigger serving, they have to purchase two one-litre cartons, priced at £1.19 each.
READ MORE ON MONEY
This works out at £2.38 for two litres of orange juice, a 38p increase compared to when they could buy it as a single item.
Sainsbury's confirmed on social media that the product was no more and apologised for the inconvenience.
But one disgruntled shopper warned they would take their business to discounter Aldi.
They said: ";Aldi sells [two-litre cartons], and this leaves me no alternative but to go to them."
The discounter sells orange juice for £1.99, the same price as Sainsbury's before it was discontinued.
The Sun has approached Sainsbury's for comment.
It is not the only time the grocer has axed a popular drink from its shelves.
Earlier this year, Sainsbury's waved goodbye to its full-sugar lemonade, disappointing customers.
The saccharine drink was one of the few left on the market which did not contain sweeteners and was red-rated for its high levels of sugar.
Customer Claire-Louise complained on X: "Not everyone can tolerate sweeteners and some people choose to avoid them. Very disappointing."
A representative for Sainsbury's said at the time: "We regularly review our ranges so that we dedicate space in our stores to the products which are most popular with our customers.”
Vanishing products
Grocers regularly pull items from shelves if they do not perform well or make way for new items.
M&S confirmed last month that it axed its Cocoa & Cherry Bircher pot.
The tub was a popular breakfast snack for many customers who like to eat on the go.
Meanwhile, we can reveal eight nostalgic foods that have disappeared from supermarket shelves over the years.
There is everything from Campbell's soup to Caramac, and while we won't know for sure if these loved snacks will ever return, it is worth keeping an eye out.
What is new at Sainsbury's
Thankfully it is not all doom and gloom at Sainsbury's.
The retailer has unveiled its Christmas range much to the delight of shoppers.
Some items are currently available to buy but a handful of festive meats and desserts will not land in stores until December.
The popular Sticky Toffee liqueur is back this Christmas, too, quickly becoming a family favourite last year.
READ MORE SUN STORIES
Its slots for Christmas shopping delivery have also opened for all customers.
You can get a look at the full range by clicking the link here.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.