Coca-Cola gives update on iconic Christmas truck plans for 2024
THE popular Coca-Cola Christmas truck will return this year for another festive tour.
The iconic red vehicle will travel around towns and cities across Great Britain in the run up to Christmas, the drinks company has confirmed.
The Christmas truck has been popular with families since it launched and is free to attend.
The 2024 tour promises to be "bigger and better than ever" and will be set in a magical winter wonderland.
Visitors will be able to take part in festive games and a lucky dip which will give them the chance to win exclusive Coca-Cola merchandise.
A food truck will serve up seasonal food and ice-cold Coca-Cola Zero Sugar drinks.
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Meanwhile, a canopy of twinkling lights will help you to capture the perfect winter selfie in front of the iconic red truck.
The exact schedule for the tour has not yet been published but announcements will be made on the @CocaColaGBI Instagram account and @CocaCola_GB X page.
Where did the truck stop last year?
Last year the red vehicle made stops across the UK in many large cities including Glasgow, Edinburgh, Liverpool and Manchester.
It also made stops on the following dates:
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- Crown Street, Glasgow, November 23
- Silverburn Shopping Centre, Glasgow, November 24
- Fort Kinnaird Shopping Centre, Edinburgh, November 25
- Metro Centre, Gateshead, November 26
- Leeds White Rose Shopping Centre, November 30
- Liverpool One, December 1
- Trafford Centre, Manchester, December 2
- Meadowhall Shopping Centre, December 3
Large crowds flocked to see the vehicle, with some waiting for more than an hour to take selfies with the festive favourite.
Among those joining long queues were many parents with excited children.
The destinations could change this year so keep an eye out for announcements in the coming weeks.
What if I miss it?
This year fans of the fizzy drink who won’t be able to see the truck in person don’t need to worry about missing out.
From November Coca-Cola Zero Sugar and Coca-Cola Original Taste customers will be able to scan a QR code on the pack for the chance to win one of hundreds of festive gifts.
Why is the Coca-Cola truck famous?
The Coca-Cola Christmas truck was first seen in the brand’s hugely popular 1995 advert.
At the time they were known as Christmas Caravans and were decorated with images of the Coca‑Cola Santa by artist Haddon Sundblom.
The 60-second clip features the now-iconic Holidays Are Coming song, which is still synonymous with Coca-Cola to this day.
The truck began touring the US in 2001 but didn’t start visiting the UK until 2010.
Among the top prizes are pre-loaded £200 ‘Festive Feast’ gift cards.
The Coca-Cola Christmas truck will also be returning to TV screens from November in the company's popular festive advert.
Coca-Cola has also partnered with charity FareShare again this year.
It will donate a meal on behalf of every person that visits the Christmas Truck Tour.
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Florence Wheatley, marketing manager for Coca-Cola Great Britain, said: “Coca-Cola has and remains synonymous with Christmas, with many people eagerly awaiting the Coca-Cola Christmas Truck Tour and Holidays Are Coming advert to create a little festive magic.
“This year, we’re delighted to continue our relationship with FareShare to support its mission to reduce hunger and surplus food waste.”
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