SING ALONG
Morrisons unveils Christmas advert featuring famous movie soundtrack sung by kitchen oven gloves
Watch the full advert below
MORRISONS has unveiled its Christmas advert and it features a famous movie soundtrack sung by kitchen oven gloves.
The common household item comes to life in this festive clip, singing the showtune "Give a Little Love" from Bugsy Malone.
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Morrisons's 60-second advert will air for the first time on television this evening on ITV during Coronation Street.
It begins with a Morrisons delivery van arriving at a home and then panning to a lone oven glove who suddenly springs life and belts into song.
As the ad progresses, viewers are taken through a series of kitchens to the backdrop of the iconic song, where more and more oven gloves appear.
The gloves, which are voiced by Morrisons workers, are singing to encourage families as they prepare their Christmas dinner.
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Viewers can expect to see a number of dining tables filled with Morrisons food, including its classic turkey, salmon and a range of desserts.
Party food from its premium The Best range also makes an appearance, which is available to buy in stores now.
The ad concludes as a family sits down for their meal joined by a host of singing oven gloves.
Mark Elwood, chief creative officer at Leo Burnett UK, the agency that created the advert said: “The oven glove puppets have become an icon of Morrison’s Christmas, embodying the heart and soul of every festive kitchen.
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"This year, we wanted to take them to the next level by giving them their own voices, turning them into inspiring and supportive companions for hosts all over the nation."
Viewers will remember the oven gloves the retailer's Christmas advert last year.
Sainsbury's Xmas Ad
In 2023, the animated tools were spreading a similar message as they belted the classic 80's tune Nothing's Gonna Stop Us Now.
The previous year, Morrisons brought back its festive hero - Farmer Christmas.
The old ad featured Morrisons staff as elves and Farmer Christmas arriving on a tractor instead of a sleigh.
Farmer Christmas was seen travelling across the fields to the festive workshop where the 'elves' were preparing food sold by Morrisons.
Morrisons is not the only retailer to unveil its Christmas advertisement.
Last week, Sainsbury's revealed its festive reel featuring the iconic children's character the Big Friendly Giant.
Viewers will be anticipating the likes of John Lewis and Marks and Spencer, which should debut as we head into the run-up to the holiday.
Christmas at Morrisons
This year, the festive range will feature everything from the classic turkey, salmon, puddings, and whole range of starters and sides.
A spokesperson for the firm said: "Over the past year, Morrisons team of talented chefs and product developers have been working hard to bring customers the best Christmas range to date.
"From sharing starters and showstopping centrepieces, to unique party food and indulgent desserts.
"Many items will be hand-prepared in stores by Morrisons butchers and bakers on Market Street who are also on hand to answer any questions ahead of the festive season."
Items include Maple Cured Smoked Salmon and British 30 Day Matured Shorthorn Cote de Boeuf.
There's also an extended vegan range which includes new Plant Revolution Butternut Squash, Chestnut and Cranberry Wreath (£5), Plant Revolution Mushroom, Spinach & Pine Nut Mini Wellingtons (£5), and The Best Free from Double Chocolate Pudding (£6.50).
Morrisons Christmas delivery slots are also open for those who want to get their shop dropped off directly to their house.
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