New York Bakery Co confirms it has discontinued ‘delicious’ bagels as shoppers cry ‘make these permanent’
SHOPPERS are distraught after the New York Bakery Co has confirmed it has discontinued one if its most popular bagel flavours.
The Blueberry Bagel was first available to buy in stores from April 15, but it was only ever a limited edition item.
The Blueberry Bagels featured freeze dried blueberry pieces and were available to buy in packs of five for £1.90.
But fans have now expressed their disappointment that the Blueberry Bagels will no longer be stocked on supermarket shelves.
Commenting on the New York Bagel Co Instagram page, one person commented: "My local Asda and Morrisons stopped stocking them. They have some maple flavour instead. Please bring the Blueberry Bagels back and make them permanent."
Another said: "These are insane! Gutted they were only limited edition!"
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Someone else added: "My local Morrisons have stopped stocking these and I miss them so much!!"
In response, the New York Bagel Co commented: "We'll let the team know you'd like to see them return!"
Another customer commented: "Please bring back the Blueberry Bagels and make them permanent. Local Morrisons and Asda stopped selling them, I loved them, was having them every day for breakfast."
A spokesperson for New York Baker Co told The Sun: "The Limited Edition run of our Blueberry Bagels has come to an end, but we are pleased to announce the arrival of our latest flavour: Sweet Maple Bagels.
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"Featuring a delicious blend of rich maple and cinnamon, these bagels offer a unique, seasonal bagel twist that customers are sure to enjoy.
"Available for a limited time only - be sure to try them while stocks last."
The new sweet maple flavoured bagels are available to buy in Tesco, Morrisons, Asda and Waitrose for £2.10.
You can find out where your nearest Tesco is by using the store locator tool on the website.
As per, we suggest shopping around to make sure you are getting the best deal.
You can use price comparison sites such as Google Shopping and Trolley.co.uk to compare the prices of items across different retailers.
We had also had a look around to see what alternative flavours might tempt your tastebuds.
New York Bakery Co sells cinnamon and raisin bagels for between £1.25 at Asda and £2 at Waitrose.
Red onion and chive flavour is available at Asda for £1.25, £1.89 and Morrisons and £1.90 at Waitrose.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
Plus, if you're feeling adventurous, there is even a cookies n' cream flavour on shelves at Asda for £1.25, Morrisons at £1.89 or Sainsbury's at £1.90.
We recently put supermarket own-brand bagels to the test to see if there was one that beat New York Bagel Company on taste and price.
We found that if you were to swap the branded bagels for the winner in your weekly grocery shop, you'd slash £20 off your grocery bill.
Plus, we revealed that the manufacturer had cut its supermarket bagels from 90g each to 85g while keeping their price the same.
The Blueberry Bagels aren't the only item to be discontinued recently.
M&S has confirmed that it has axed one of its most popular breakfast items, leaving shoppers gutted.
The posh supermarket has discontinued its "glorious" Cocoa & Cherry Bircher pot.
What's more, it's popular Colin the Caterpillar in a jar treats recently disappeared from shop shelves.
Earlier in the year, Heinz also revealed that it's easy-to-use spray salad dressings had been discontinued.
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The range was launched in 2020 with four flavours including chilli and lime, raspberry balsamic, zesty lemon, and balsamic with a hint of garlic.
Heinz also stopped producing it's popular ploughman's pickle.
How to save on your supermarket shop
THERE are plenty of ways to save on your grocery shop.
You can look out for yellow or red stickers on products, which show when they've been reduced.
If the food is fresh, you'll have to eat it quickly or freeze it for another time.
Making a list should also save you money, as you'll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
This means ditching "finest" or "luxury" products and instead going for "own" or value" type of lines.
Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they're misshapen or imperfect.
For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.
If you're on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.
Plus, many councils offer supermarket vouchers as part of the Household Support Fund.