BATTER THAN THE REST
We run Britain’s ‘cheapest chippy’ where 99p will get you a full portion of fish & chips – but you’ll have to be quick
The national average for a portion of fish and chips is currently £9.
BRITAIN'S "cheapest chippy" is slinging a mouthwatering fish and chips deal for as little as 99p.
Pollards Plaice in Kingston upon Hull, Yorkshire is giving back to the community by dropping its much loved fish and chips meal price for a limited time.
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Hungry customers can head to the chippy on Holderness Road on October 31 between 11 am and 4 pm to pick up the small haddock and chips meal.
But they better be quick, as it will only be on sale until stock runs out.
Sonny and Katie Pollard who run the chippy have previously served similarly discounted meals before.
Speaking to HullLive, Sonny said: "We’ve ordered in well over 1,000 individual haddock fillets.
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"We normally have five or six staff on but we have four additional staff tomorrow to cope with the demand.
"With it being half-term and times being tight for people, we decided we wanted to give back to our customers who support us all year round."
He added: "It’s for a limited time but it’s great value. We look at it that, if we break even, that’s good but this is a way of saying thank you to our many patrons."
It's not the first time the fish and chip shop have dropped the prices on it popular small haddock and chips meal.
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The popular gesture has previously earned them widespread publicity.
Last year, the chippy also dropped its price down to 99p - sparking national interest.
At the time, manager Peter Turnell, who has worked at the chip shop for one year, claims they once shifted 2,000 portions of the bargain battered cod in one day.
The bargain deal costs just one ninth of the average price of fish and chips in the UK.
The most expensive portion is being sold by TV Chef Tom Kerridge at Harrods, London, which is a staggering £37 for a piece of battered cod and nine chips.
Manager Peter added: "I think Tom Kerridge probably has more expenses to cover than us.
"The 99p offer was a one-day deal, but we've done other offers such as small fish and chips for £1.99.
"Our regular costs are £7.90 for a large portion and £5.90 for a small portion, which is still below the average price.
"We are determined to keep costs low for customers but if bills start to rise we may have to hike up prices."
Currently, Pollards Plaice is in the running for best fish and chip shop honours at England's Business Awards, having scooped the Yorkshire title earlier this year.
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Naitonal Fish and Chip Awards 2024
The best fish and chip shops were honoured this year at the esteemed National Fish and Chip Awards.
The awards celebrated excellence throughout the fish and chip industry both on home shores and for the first time this year, international ones too.
Takeaway of the Year
1st: Ship Deck – Caerphilly, Wales
2nd: Yarm Road Fish and Chips – Darlington, County Durham
3rd: The Fish Works – Largs, Scotland
Restaurant of the Year
1st: Knights Fish Restaurant – Glastonbury, Somerset
2nd: Pier Point Restaurant – Torquay, Devon
3rd: Noah’s – Bristol
Field to Frier
Bells Fish and Chips – Durham, County Durham
Drywite Young Fish Frier of the Year
Jamie Russo from Redcloak Fish Bar in Stonehaven, Scotland
Newcomer of the Year
Redcloak Fish Bar – Stonehaven, Scotland
Employee of the Year
Jamie Toland – Taylors, Greater Manchester
Mobile Operator of the Year
Jojo’s Fish and Chips – Stafford, Staffordshire
Multiple Operator of the Year
Bells Fish and Chips – Durham, County Durham
Environment and Sustainability Award
Whiteheads Fish and Chips – Hornsea, East Yorkshire
Staff Training and Development Award
The Real Food Café – Tyndrum, Scotland
Marketing & Innovation Award
Zero Plus Fish & Chips – Cardiff, Wales
Quality Accreditation Champion
French’s Fish Shop – Wells-next-the-Sea, Norfolk
Overseas Fish and Chip Shop
Wright’s Fish and Chips – Georgia, USA
Supplier of The Year Award
Ceres
Outstanding Achievement
Derek Dews, T.Quality
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