STORM IN A TEA CUP
‘It was a thing of beauty’ say shoppers as Twinings confirms it has discontinued a popular tea
It's not the only British tea that's been axed recently
ICONIC tea company Twinings has discontinued a popular tea flavour, confirming the news on social media.
The calming brew, a favourite amongst tea-lovers, has now permanently disappeared from the shelves.
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Inner Strength was a calming rooibos tea, made with honey, chai and maca.
After learning of its discontinuation, one fan wrote on X: "That’s a shame. It was a thing of beauty."
The same user had previously quizzed the brand on where the teabags had gone, typing: "@TwiningsUK hello there. Do you still sell the inner strength tea bags please.
"I can't seem to find them anywhere anymore."
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To this, a spokesperson confirmed: "We're sorry to let you know that our Inner Strength has been discontinued and we have sold through all our remaining stock."
It comes as a popular Yorkshire Tea product has also been axed - Toast and Jam teabags.
The gradual phase-out of the comforting brew has left customers desperately scrambling for one last box.
One panicked X user wrote: "Have you stop making jam and toast… I need my morning fix! Help this is a genuine emergency! Asda and Sainsbury’s online stopped stocking it! Helllllppppp."
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It's understood that the blend is now being replaced by the brand’s new "Caramelised Biscuit Brew" - designed to conjure the comforting taste combination of a brew and a biscuit.
The discontinuation of Inner Strength is not the first time Twinings has axed a beloved tea.
Last year, it got rid of the Boost Superblend, a soothing detox blend.
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It also ditched the Seasons Greeting Christmas tea, prompting an apology from the brand.
A spokesperson wrote an X: "We're afraid our Seasons Greetings Christmas Tea is no longer available as sadly, this was discontinued due to a lack of demand.
"We're really sorry & will pass your interest on to our Product Development team."
Last month, Twinings also lost out as the nation's favourite tea maker, as Asda Everyday Tea Bags nabbed top spot with PG Tips a close second.
Twinings Everyday was at the bottom of the table, tied with Tesco Original Tea - with both scoring just 67%.
The results followed a blind taste-test by 79 experienced tea drinkers.
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At £4.80 per 80 bags, Twinings costs four times the price of Asda's winning cuppa.
More than 60% of judges liked the colour and bitterness level of Twinings but fewer than half said they were satisfied with the brew's strength of flavour.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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