DEALS VS DUDS
Martin Lewis’ MSE reveals five best Amazon Prime Day deals including Ninja kitchen gadget – and GHD ‘bargain’ to avoid
Your guide to bagging the best deals in the huge Amazon sale
MARTIN Lewis' MoneySavingExpert has revealed the best deals on Amazon Prime Day - and the ones unlikely worth your time.
Amazon massive deal day is running for a second day and offers reductions on thousands of items.
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In his popular weekly newsletter from MoneySavingExpert, Mr Lewis highlighted his top five deals.
At the top of the list is the Shark Corded Upright Vacuum Cleaner, which is tailored for pet hair pick up and has anti-odour technology.
The item is selling today for £189.99 and was previously £264.93 on Amazon Prime - meaning a £74.94 save.
The recommended retail price for the item is also £299.99, meaning a whopping £110 save compared buying directly from the Shark online store.
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The next item on the list is the Ninja Speedi 10-in-1 air fryer - a multipurpose item which can air fry, grill, steam, bake, slow-cook, and more.
The product was originally £219.99, but is now selling for £129.99, meaning a £89.01 save.
Argos is currently selling the air fryer for £169, meaning at least a 20% saving compared to buying elsewhere.
Not only this, but due to the multipurpose design of the product, buyers could potentially be saving cash on additional products such as a slow cooker, which are selling on ProCook for £49 alone.
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Next up on the best deals list is the Apple Pencil (USB-C), which is selling for £64 instead of £79 - almost a 20% reduction.
Mr Lewis' MSE team said: "This is the cheapest we've seen, and it's the same price as on the July Prime Day."
They said the next cheapest elsewhere is John Lewis, Argos and Currys where the pen can be bought for £79 - making today's deal the best around.
Another impressive deal on the MoneySavingExpert list is the Fitbit Versa 4 which was £164 and is now £126.65.
The smart watch is made for keeping up to track with your physical well being, with a built in GPS, heart-rate monitor, and up to 6 days of battery life.
The same Versa 4 model is selling on Argos for £179, and the Google Store for £179.99, meaning at least a 30% save.
MSE said: "This is is the cheapest ever at Amazon. The previous cheapest price was £69."
The final item on the list is the Ring Intercom, which can send you alerts via your phone or Alexa when a person visits your home.
You can also use it to unlock your home with voice demands.
It was originally selling for £99.99, but can now be bought for almost 60% less at £39.99.
Mr Lewis said the next cheapest offer can be purchased from ScrewFix, at £44.99.
Are Amazon deals all they're cracked up to be?
However, his newsletter also warned that some deals aren't as impressive as they seem, with some having sold cheaper in last year's Prime Deal Day event.
For example, the Amazon Prime GHD original hair straightener seems like a good deal as is cheaper than elsewhere, selling today for £95.99 compared to £111.20 at John Lewis.
However, last July's Prime Day it was reduced down to £90.24, making it £5.75 more expensive than it has been previously.
The same goes for the Blink outdoor cameras three-pack, a home surveillance kit, which is selling for £85.99 but was £11 cheaper last year.
The Ring Alarm pack, which comes with the Ring Alarm as well as an additional keypad and motion detection software, has generally stayed the same price at £179, and was £20.01 cheaper in May at £159.99.
While the £18.95 Calvin Klein For Him 150ml Eau de Toilette, which has been reduced from £24, was actually the same price in September.
It is, however, currently the cheapest around, with the next cheapest price being £24 from Lookfantastic.
And finally the Logitech High Performance Wired Gaming Mouse was £24.48 last August is now selling for £26.59 as a Brand Day Deal - making it £2.11 more expensive than it was previously.
This is again the cheapest around, however, with the second lowest option being £27.99 at Currys.
Overall, the MoneySavingExpert analysis shows that while a Prime membership can pay off, a deal isn't always as impressive as it seems.
MSE also noted the disadvantages for non-Prime members, saying: "We've noticed numerous cases of Amazon being very cheeky, by raising the price higher than the RRP [recommended retail price] for those who aren't Prime members.
"When you click on the "non-deal price" it hides the RRP.
"The RRP of this Lenovo IdeaPad is £219.99, but Amazon has raised the price to £250.35 for those who aren't Prime members, effectively penalising you."
What is Amazon Prime Day?
Amazon Prime Day is a 48-hour sale event that is taking place this year on October 8 and 9.
The last event was in July 2023, and this October marks the second ever annual event.
It's exclusively available for Prime members, offering discounts on everything from the latest technology to sought after beauty items and top toys.
Bargain hunters look to score big savings on thousands of items, but it's important to make sure that the publicised discount is as good as it seems.
How to compare prices
As usual we recommend readers shop around before taking reduced prices as face value.
Harry Rose, Editor of Which? magazine, said: “Amazon Prime Day may seem like the best time to snap up a good deal if you are a Prime member but don’t feel panicked into buying things you don’t need or haven’t budgeted for.
“When looking to buy something new, always do your research first by checking price comparison sites like PriceRunner and CamelCamelCamel, which not only show current prices at multiple retailers but also reveal a product’s pricing history.
Top Amazon Prime Day picks
SUN Savers Editor Lana Clements share her top picks and tips for saving on Amazon Prime Day.
- Electricals: Major discounts on tech, such as Beats Studio3 Wireless Headphones (£139 from £349.95) and Samsung 55" Smart TV (£339 from £505).
- Kitchen Gadgets: Deals on popular items like the Tower Dual Basket Air Fryer (£78 from £139.99) and Ninja Temperature Kettle (£67.99 from £99.99).
- Lego: Great savings on sets for all ages, including Harry Potter Hogwarts Castle (£104.49 from £149.99) and LEGO Minecraft Skeleton Dungeon (£18.97 from £24.99).
- Beauty: Stock up on skincare and makeup with deals on INKEY List Hyaluronic Acid Serum (£5.94 from £7.99) and Maybelline Sky High Mascara (£7.19 from £12.99).
- Kids' Toys: Perfect for early Christmas shopping, with Crayola SuperTips Markers (£2.99 from £9.25) and Melissa & Doug Ice Cream Toy Shop (£29.99 from £49.99).
- Christmas Gifts for Adults: Up to 30% off brands like Pepe Jeans and Levi, and luxury kitchenware from Le Creuset (£199.99 from £339).
- Everyday Essentials: Discounts on essentials such as Amazon Toilet Roll (£6.49 for 18 rolls) and Whiskas Tasty Mix Pouches (£11.19 for 40).
Three ways to save:
- Set deal alerts for specific items to receive notifications on price changes.
- Use price comparison sites like Idealo.co.uk to ensure you're getting the best value.
- Check price history on Amazon-specific tracking websites like bobalob.com and camelcamelcamel.com.
"This allows you to work out whether the sale price genuinely represents good value.";
CamelCamelCamel is one of the key tools Mr Lewis references in the MoneySavingExpert article.
The website is exclusive to Amazon and allows shoppers to enter an item's URL to reveal its price history, and see if it has previously been sold at a lower price.
You can also set up price alerts to let you know when it drops in price again.
That way you can be first in line for the lowest deals.
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Other key ways to compare prices include searching for your specific product on a website and toggling in "Sort By" the cheapest items first.
You can then compare website-to-website which retailers are offering the cheapest products on specific products to help you secure the best deal.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected].
Plus, you can join our Facebook group to share your tips and stories
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