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M&S shoppers gutted as it axes popular takeaway meal after less than two years
M&S also recently axed some of its popular Percy Pig sweets - leading to desperate calls for them to be reinstated
M&S shoppers have been left gutted after the chain axed a popular takeaway meal after less than two years.
The supermarket's Vegan 'Chicken' & Pepper Pizza earned rave reviews before it was scrapped.
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One fan of the tasty dish took to social media to ask the food giant where the popular Plant Kitchen product had gone.
She wrote: "I'm going to have a mental breakdown if you have discontinued the plant kitchen chicken and pepper pizza fr.
"Specifically the fake chicken and pepper one? Blackheath or Charlton are my local ones!"
The M&S official account responded: "The chicken and pepper one has been discontinued, Tash I'm sorry.
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"I've let our Food team know you've asked about it so they can keep this in mind for any future reviews of the range.
"We will still have a vegan BBQ pizza in the range."
The large pizza was introduced to the lineup by M&S back in January last year.
It was described as being “topped with signature tomato sauce, vegan herb chicken and grilled peppers.”
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Customers said that the large pizza was big enough to serve two unless you were especially hungry.
The Sun have contacted M&S for comment.
M&S also recently axed some of its popular Percy Pig sweets - leading to desperate calls for them to be reinstated.
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Percy Pig Phizzy Chews earned rave reviews before they were scrapped in the brand’s recent confectionery overhaul in July.
The chews were not the only product to face the axe.
This summer, M&S also ditched its Colin and Connie "Together Forever" fruit gums, meaning Connie the caterpillar no longer appears in the caterpillar sweet range.
Percy Pig is not only a loved treat, but also a fierce topic of debate.
Five years ago, M&S sparked both outrage and praise when it announced it had been turning its entire Percy sweets range vegetarian, with the change happening over several years.
Many social media users claimed the taste was no longer the same and called for M&S to retain both vegetarian and the original versions, which contained gelatine.
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But after the store invited 100 Percy Pig lovers to a panel vote, a 60% majority voted to keep the sweet meat-fee.
The store is continuing to innovate Percy, with its many variations including seasonal additions such as “Percy meets the Easter Bunny”, “Merry Percymas” and “Pumpkin Percy” for Halloween.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the ";sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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