ICELAND has updated its iconic slogan - as ITV star Josie Gibson becomes the new face of the supermarket
A shopper tagged their friend and commented: "Look what's in the 10 for £10!"
And: "Need to go back to get this deal."
The deal is available both online and in store.
Of course, make sure to shop around for the best deal and compare prices of individual items to buying them in the offer.
It's only a bargain if you need it, don't buy unnecessary food and take up freezer space just to hit the 10-item requirement.
Other Iceland news
It comes as Iceland revealed its Christmas 2024 range and it includes a pigs in blankets Yorkshire pudding.
The big day is still a while away, but it's always good to plan ahead for the merry season.
Luckily, has unveiled its Christmas menu which will be available in stores and online from November 12.
The items will also be available to buy at .
Iceland's menu this year offers customers everything they'll need for Christmas lunch or dinner, but there are some quirky items included as well in case you're after something a bit different.
Shoppers will be able to feast on mini fish, chip and ketchup sarnies, prawn tacos and an unbelievable XXL pigs in blankets Yorkshire pudding.
The supermarket is also launching battered lobster tails, mini garlic and herb kievs and even some exclusive brand items like Harry Ramsden's battered mini sausages.
Also returning are familiar favourites such as the turkey crown, mince pies, Christmas pudding and of course all the trimmings like roast potatoes and veg.
Those who want to feast on the exclusive brand's range like Galaxy, TGI Fridays and Harry Ramsden's can do so with the mix-and-match deals like three items for £10.
Iceland's head of development David Lennox said: "We’ve focused on perfecting the classics and making them the best and most delicious yet, as well as offering our customers a range of innovative and affordable new Christmas products which are sure to delight everyone at the dinner table.
"Iceland has some extra special products on offer this festive season."
And here's the full list of festive items Iceland shoppers can get their hands on.
Christmas traditional favourites:
Iceland Xmas Dinner in a box - £25.00
Iceland Battered Lobster Tails - £20.00
Butterball Turkeys - £35.00
Iceland Beef Wellington - £26.00
Iceland Ultimate XL Cooked Lobster - £15.00
Iceland Pigs in Blanket Pinwheel - £5.00
Exclusive Brands Party:
TGI Fridays Loaded Fries X2 Flavours - £5.00
Harry Ramsden’s Battered Mini Sausages 16 Pack with Chip Shop Curry Sauce - £4.00 (3 for £5)
TGI Fridays Hunters Chicken Potato Bites - £4.00
Luxury Party:
Iceland Doughball Xmas Tree - £4.00
Iceland Mini Cottage Pies / PiBS Yorkshire Puddings - £4.00
Iceland Prawn Tacos - £4.00
Mini Lemon Meringue Pies - £4.00
Innovation products:
Iceland Beechwood Smoked Treacle Gammon - £14.00
Iceland Lobster Thermidor - £15.00
Iceland Pigs in Blanket Yorkshire Pudding XXL - £4.00
Iceland Hunters Pigs in Blankets – £4.00 (3 for £10)
Iceland White Chocolate Snowman - £8.00
Luxury Mince Pies - £2.75
Iceland Lemon Meringue Baked Alaska - £6
Iceland Mini King Prawn Ring - £2.50
Iceland Chicken Nugget Lollipops - £2.50
Iceland Spring Roll Platter - £6.00
Iceland Cheesy Potato Swirls - £1.00
Iceland Potato Trees and Stars - £1.00
Iceland Duck Skewer with Hoisin Sauce - £4.00
Iceland Mini Cheesecake/ Cake Selections - £4.00
Buy Two, Get One Free Party Food:
Iceland Mini Fish & Chip Butty - £2.50
Iceland Crispy Duck Nuggets - £2.50
Iceland 8pk Mini Orange Choc Ices - £2.50
Iceland Choc Hazelnut Churro Bites - £2.50
Iceland Onion Bhaji Rings - £2.50
Embrace picky bits – Greggs and TGI Fridays:
TGI Fridays Coated Skewer with Tennessee Glaze and Sesame - £4.00
Cathedral City Cheddar with Caramelised Onion - £3.75
Cathedral City Cheddar with Triple Cheese Bite - £3.75
TGI Fridays Bacon Mac Cheese Bites - £3.75
TGI Fridays Jalapeno Poppers - £4.00
Cathedral City Mac n Cheese Bites - £3.75
Mozzarella sticks 60 Pack - £6.00
No Meat No Meat Turkey Roast (vegan offering)
No Porkies 6 Pack Sausage Roll (vegan offering)
Iceland Vegan Mac & Cheese Bites (vegan offering)
If you are keen to snap up some of the items from Iceland's Christmas range, most of its stores are usually open from 7am or 8am until 7pm, and in some cities, they are open until 9pm.
However, hours might vary depending on where you are in the country.
You can find your nearest Iceland store by using the store locator tool on its website.
How to save money on your food shop
Consumer reporter Sam Walker reveals how you can save hundreds of pounds a year:
Odd boxes - plenty of retailers offer slightly misshapen fruit and veg or surplus food at a discounted price.
Lidl sells five kilos of fruit and veg for just £1.50 through its Waste Not scheme while Aldi shoppers can get Too Good to Go bags which contain £10 worth of all kinds of products for £3.30.
Sainsbury's also sells £2 "Taste Me, Don't Waste Me" fruit and veg boxes to help shoppers reduced food waste and save cash.
Food waste apps - food waste apps work by helping shops, cafes, restaurants and other businesses shift stock that is due to go out of date and passing it on to members of the public.
Some of the most notable ones include Too Good to Go and Olio.
Too Good to Go's app is free to sign up to and is used by millions of people across the UK, letting users buy food at a discount.
Olio works similarly, except users can collect both food and other household items for free from neighbours and businesses.
Yellow sticker bargains - yellow sticker bargains, sometimes orange and red in certain supermarkets, are a great way of getting food on the cheap.
Super cheap bargains - sign up to bargain hunter Facebook groups like Extreme Couponing and Bargains UK where shoppers regularly post hauls they've found on the cheap, including food finds.
"Downshift" - you will almost always save money going for a supermarket's own-brand economy lines rather than premium brands.
The move to lower-tier ranges, also known as "downshifting" and hailed by consumer expert Martin Lewis, could save you hundreds of pounds a year on your food shop.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected].
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