New blow for shoppers as Pringle shrinks size of popular can of crisps without reducing price

PRINGLE munchers have hit out after pipes of the popular crisps became victims of shrinkflation.

A post which popped up in an online supermarket deals group shows the cans are now smaller.

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Michael Smith, 63, of South Tyneside, wrote: “Beware of shrink­flation. Exactly the same item, exactly the same price — but spot the difference!”

The Sour Cream and Onion Pringles cans that weighed 200g now weigh 185g, but still sell for a recommended price of £2.25.

It's £1.95 for a 165g tube and Pringles also offers a small 40g can too.

Michael also referenced other snacks that have shrunk in size but not price.

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Wagon Wheels weighed 41g in 2006 but the chocolately biscuit and marshmallow lunchbox favourites are now 36g.

Meanwhile, packs of McVitie’s Digestives are down from 400g to just 360g.

One user commented on the Pringles post: “It’s just another way to rip us off without looking like they are.”

Another added: “A lot of companies have been doing this for a couple of years.”

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A spokesperson from Pringles said: “We’re all about offering consumers choice from the small, single serve Pringles tubes at 40g, to our larger 165g and 185g tubes, which are perfect to pop and share with others.

"The Recommended Retail Price is £1.95 for a 165g tube and £2.25 for 185g tube.

"Over a year ago, we announced that we made a slight reduction to our largest tube from 200g to 185g to avoid passing on production price increases to our customers.

"Pringles are available to buy across a large retail footprint in the UK & Ireland and while we suggest RRPs, final pricing is at the sole discretion of the retailer.”