CRUNCH TIME
Nestle confirms it axed fan-favourite cereal from shelves – leaving shoppers gutted
You can still get boxes if you're willing to pay a little more
SHOPPERS are gutted after Nestle confirmed it has axed a breakfast favourite for good.
The cereal maker confirmed to The Sun the discontinued Golden Grahams will not be returning, despite calls from fans missing the whole wheat and corn square-shaped pieces.
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Golden Grahams were popular in the 80s and 90s but were discontinued in 2021.
Yet, some are only just realising they have disappeared.
One social media user recently learned of the axing and took to X to mourn the loss: "just found out golden grahams were discontinued in the uk in 2021".
However, other shoppers are mourning the loss
More on discontinued items
One social media user angrily said: "F***the uk for discontinuing golden grahams."
Another wrote: "Please bring Golden Grahams back to the UK."
Another added: "Outrageous they don’t sell them in supermarkets in the UK."
A third said: "Omg I LOVED Golden Grahams sooooo much and I crave them every now and then."
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Another agreed: "Omg I miss golden grahams so much."
One even confessed they'd forked out a small fortune for a box after the axing: "Golden grahams were my favourite cereal so yes I just spent £13 for a box in order to satisfy my craving for the first time in 2 long years! (Why did they stop making them in the UK?)"
A Nestlé Spokesperson told The Sun: “Golden Grahams has not been sold in the UK for several years. While there’s no plan to bring back Golden Grahams, its sibling brand, Curiously Cinnamon, is still available nationwide.
“Nestlé’s cereal lineup is packed with household favourites like Cheerios, Shreddies and Shredded Wheat.
"For those who miss the honey taste of Golden Grahams, we’d suggest trying Honey Cheerios or Honey Shreddies for a delightful breakfast treat.”
Kellogg's discontinues breakfast cereal
Fans can still get boxes of the breakfast treat from Amazon - but it will set you back around £7.40.
Some specialist shopping sites also stock it - we found a box for around £3.42 - however, you also need to factor postage in from these sites which can push up the cost further.
Or the flavour is still available to buy in some other countries. When you're on holiday in the US or parts of Europe, you may find boxes in supermarkets.
It's not the only cereal that has disappeared from shelves leaving shoppers upset.
Weetabix golden syrup has been confirmed as axed.
One person commented: "My son was heartbroken he loved these."
Another said: "No mate, I’m genuinely gutted that Weetabix seem to have discontinued the Golden Syrup version.
"I have them every day mixed with the normal ones."
Kellogg's also confirmed it has discontinued Coco Pops Rocks leaving customers gutted.
One online user said: "Plssss bring them back. Will pay good money."
Another commented "I miss Coco Pops Rocks" while a third added "bring back Coco Pops Rocks".
It comes after The Sun revealed Kellogg's had scrapped All Bran Golden Crunch.
Retailers and manufacturers regularly discontinue products from shelves if they are in low demand to keep up with trends or push new products instead.
Aside from cereal, we reported that Heinz has also stopped producing its .
It comes after the brand also discontinued the .
Some customers contacted Heinz after noticing that shelves.
Shoppers contacted the brand after searching in vain for the products in supermarkets.
Sometimes food companies launch limited edition flavours or products as a way of testing appetite. If successful they may gain a permanent place in a range or be quietly shelved if demand is low.
Why are products axed or recipes changed?
ANALYSIS by chief consumer reporter James Flanders.
Food and drinks makers have been known to tweak their recipes or axe items altogether.
They often say that this is down to the changing tastes of customers.
There are several reasons why this could be done.
For example, government regulation, like the "sugar tax," forces firms to change their recipes.
Some manufacturers might choose to tweak ingredients to cut costs.
They may opt for a cheaper alternative, especially when costs are rising to keep prices stable.
For example, Tango Cherry disappeared from shelves in 2018.
It has recently returned after six years away but as a sugar-free version.
Fanta removed sweetener from its sugar-free alternative earlier this year.
Suntory tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
While the amount of sugar in every bottle remains unchanged, the supplier swapped out the sweetener aspartame for sucralose.
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