TESCO shoppers have been left bemused after finding out the supermarket is rationing Christmas chocolates.
Retailers, including the UK's largest supermarket chain, have already started selling festive choccies despite Christmas still being 100 days away.
But some shoppers have been left baffled after spotting purchasing limits on Cadbury Roses at one Tesco branch.
A customer recently posted a photo showing how tubs of the popular sweet treat have been limited to 10 per shopper in their local store, captioning it "Wtaf happened here bro".
The sign also shows the tubs are on sale for £4.50 for Clubcard customers and £6 for those not signed up to the loyalty scheme.
Shoppers have been left confused by the move, with others taken aback by the buying limit.
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One, commenting on the Reddit post, said: "Why is there an issue if there’s no supply restrictions? More sales = good no?"
Another commented: "We have that at my Tesco too, limit of 50 though."
And one other said: "We have maximum of 50 at our store. Someone tried to buy a whole palette."
The Sun understands there is no nationwide purchasing limit on Roses across all Tesco stores.
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However, in "localised" cases shoppers may find there are limits on how many of one item they can buy.
This is ensure there is enough stock for all customers.
It is not the first time in recent years Tesco has placed buying limits on certain products.
The retailer started restricting shoppers on how many boxes of eggs they could buy in November 2022.
It came after The Sun exclusively revealed Britain's biggest supermarkets were bracing for egg rationing due to supply issues partly brought on following an outbreak of bird flu.
The limit was lifted the following August across Tesco's more than 2,000 stores.
In March 2020, the retailer limited shoppers to buying 80 items online following panic buying at the onset of the Covid-19 pandemic.
Supermarkets can place limits on items for a number of reasons, including limited supply or a rise in demand to ensure other shoppers don't miss out.
In other news, senior consumer reporter Olivia Marshall tried Tesco's 2024 Christmas menu including a fancy restaurant dessert that costs £20.
How does Tesco's Clubcard work?
You earn points as you shop, which can then be turned into vouchers for money off food or with Reward partners.
You earn one point for each £1 spent, and each point is then worth 1p.
So 150 points gets you £1.50, and you would have to spend £150 to get 150 points.
You need a minimum of 150 points to request a voucher.
How to save money on chocolate
WE all love a bit of chocolate from now and then, but you don't have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs...
Go own brand - if you're not too fussed on flavour and just want to supplant your chocolate cravings, you'll save by going for supermarket's own brand bars.
Shop around - if you've spotted your favourite variety at the supermarket, make sure you check if it's cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you're getting the best deal.
Look out for yellow stickers - supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they've been reduced.
They usually do this if the product is coming to the end of its best before date or the packaging is slightly damaged.
Buy bigger bars - most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you've got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
Any vouchers are worth their face value when used in-store at Tesco.
But you can double their worth by spending them at one of the supermarket chain's partners.
Any Clubcard points turned into vouchers expire after two years.
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Any vouchers transferred into Reward Partner codes expire after six months.
Loyalty card holders also get access to over 8,000 items for less through Clubcard Prices.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected].
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